(Amsterdam IBC, Netherlands--September 11, 2012) ARRI’s five ALEXA models have built a reputation as the most powerful digital camera systems in the industry, enabling a new era in visual storytelling for a variety of productions. Recent award-winning features like Hugo, Extremely Loud and Incredibly Close, Anonymous, Amour
relied on ALEXA for image capture. The camera was also behind-the-scenes on this year’s box office champion, The Avengers
-- the third highest grossing film of all time.
(Dir. Sam Mendes, DP Roger Deakins, ASC BSC) will be released in 4K and IMAX. This next James Bond installment employed multiple ALEXA Studio, ALEXA Plus and ALEXA M cameras. 3D-originated productions include Ang Lee’s Life of Pi
(DP Claudio Miranda) and Alfonso Cuaron’s Gravity
. Other exciting releases include Gangster Squad
(Dir. Ruben Fleischer, DP Dion Beebe ACS, ASC), Mad Max: Fury Road
(Dir. George Miller, DP John Seale ACS, ASC), Chasing Mavericks
(Dir. Curtis Hanson, DP Bill Pope, ASC), The Lone Ranger
(Dir. Gore Verbinski, DP Bojan Bazelli, ASC), Trance
(Dir. Danny Boyle, DP Antony Dod Mantle BSC, DFF, ASC), and Zero Dark Thirty
(Dir. Kathryn Bigelow, DP Greig Fraser), Man of Tai Chi
(Dir. Keanu Reeves, DP Elliot Davis), Rush
(Dir. Ron Howard, DP Antony Dod Mantle BSC, DFF, ASC), Hummingbird
(Dir. Steven Knight, DP Chris Menges BSC, ASC), Byzantium
(Dir. Neil Jordan, DP Sean Bobbitt, BSC) and Maleficent
(Dir. Robert Stromberg, DP Dean Semler ACS, ASC).
Taking advantage of efficient workflow and stunning looks, a majority of US and UK episodic TV rely on ALEXA. A few titles include Homeland, Mad Men, The Newsroom, Game of Thrones, Downton Abbey, Modern Family, NCIS, Californication
ALEXA’s quick adoption demonstrates the flexibility, superior image quality and ease of use that has made it the workhorse relied upon for imagemakers everywhere.
Visit ALEXA at IBC 2012: Hall 11, Booth F21.
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, post production, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their technical contributions with 18 Scientific and Engineering Awards.
For locations and more information please visit http://www.arri.com