(Amsterdam IBC, Netherlands--September 11, 2012) With IMAX and 4K DCP releases for The Avengers
, ALEXA passes the ultimate test of image quality. This year has seen an increase in ARRIRAW recording for big-screen blockbuster movies, with filmmakers praising the efficient workflow and testifying that ALEXA images look incredible on even the largest IMAX cinema screens.
ALEXA was the camera system chosen for 2012’s current box office champion – and the third highest-grossing film of all time - Marvel’s The Avengers
. “The Avengers was my first feature film with the ALEXA,” notes cinematographer Seamus McGarvey, ASC, BSC. “I was really happy with our images. What was particularly impressive was how well it held up in IMAX theaters; this was a revelation to me."
Another ALEXA film to get the IMAX treatment, as well as a 4K DCP, is the upcoming James Bond film, Skyfall
. Full of larger-than-life spectacle, Skyfall
was directed by Sam Mendes and is scheduled for release in November. Nine-time, Oscar-nominated cinematographer Roger Deakins, ASC, BSC, says, “On Skyfall
we are producing a 4K DCP from the ALEXA using ARRIRAW. It was only after I had chosen the ALEXA that IMAX projection became a consideration. Not to worry! The images I have seen in the IMAX theater are simply superb. The quality of the 4K image makes the usual IMAX 'enhancement' process totally unnecessary.”
Visit ALEXA at IBC 2012: Hall 11, Booth F21.
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, post production, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their technical contributions with 18 Scientific and Engineering Awards.
For locations and more information please visit http://www.arri.com