Brickyard VFX Helps Mitsubishi Shatter Pretentiousness in New Multi-Platform Campaign


Last Updated: September 11, 2012 10:30 pm GMT
(Santa Monica, California--September 11, 2012) Brickyard VFX recently teamed up with 180 L.A. and Tool of North America on Mitsubishi's "Unpretentious" TV spots and accompanying Facebook app, promoting the newly redesigned 2013 Outlander Sport. Brickyard provided all visual effects work for the spots and app, which went live on September 3.

For the TV spots, Brickyard augmented shattering elements from the collisions (which were shot practically), and completed environmental modifications and extensive digital car repair. Brickyard’s Lead VFX Artist Mandy Sorenson and Producer Linda Jackson were on set during the two-day Mojave Desert shoot to supervise the shot choreography and capture HDRI imagery, ensuring that the live action elements would seamlessly integrate into the final spot. Brickyard artists also created a uniform look throughout with scene-to-scene color correction, including full sky replacement in almost every shot.

For the Facebook app, which identifies your most pretentious Facebook friends in a picture frame to be “smashed” by the Outlander, Brickyard focused on designing the frame’s customizable shatter elements in CG. Additionally, Brickyard animated CG dust plumes and other transitional elements. Brickyard’s work was incorporated into the app framework by Tool of North America’s Flash developers.

In addition to VFX, editorial was also all done at Brickyard by editor Lance Pereira. This “all under one roof” approach was key in facilitating tight collaboration throughout the post process and in expediting the project to deliver everything for the multi-platform project in merely two weeks.

“This project was definitely not your typical car job, and it was great fun teaming up with 180 L.A. and Tool of North America,” said Sorenson. “Everyone brought their A-game and just nailed the shoot – each collision was captured perfectly on the first take, and all the pieces of production came together smoothly.”

About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit


Client: Mitsubishi
Spot Name: Unpretentious

Agency: 180 L.A.
Executive Creative Director: William Gelner
Creative Director: Gavin Milner
Creative Director: Grant Holland
Copywriter: Kevin Steele
Art Director: Beth Fujiura
Head of Prod., Managing Partner: Peter Cline
Senior Producer: David Emery
Managing Partner: Mike Allen
Account Director: Sandy Song
Account Director: Cassie Jackson
Digital Producer: Christopher Neff

Production Company: Tool of North America
Director: Erich Joiner
DP: Mark Plummer
Managing Director/UPM: Brian Latt
Executive Digital Producer: Dustin Callif
Producer: Kelly Christensen
Producer Digital: Sasha Koehn

Visual Effects: Brickyard VFX, Santa Monica
Lead VFX Artist and On Set VFX Supervisor: Mandy Sorenson
Editor: Lance Pereira
Assistant Editor: Jeff Hayford
VFX Artist: Chris Sonia
VFX Artist: Evan Paras
VFX Artist: Narbeh Mardirossian
VFX Artist: Mike Ek
VFX Artist: Ashleigh Anderson
VFX Artist: Rohini Montenegro
VFX Artist: Johnathon Cormier
VFX Artist: Jason Bidwell
CG Artist: Kim Guedin
CG Artist: David Blumenfeld
Executive Producer: Jeff Blodgett
Producer: Linda Jackson

Mix: Eleven Sound
Audio Engineer: Scott Burns
Audio Assistant: AJ Murillo
Executive Producer: DJ Fox

Music: Mophonics
Creative Director: Steph Altman
Executive Producer: Michael Frick
Producer: Josh Marcy


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