The Mill Explores the 2012 Olympic Games Through VFX


Top UK Studio Blurs the Lines Between the Real and Fantasy, Making the Gold Dream Accessible to All

Last Updated: August 2, 2012 4:28 am GMT
(August 2, 2012) Robert Griffin III Weighs In for Adidas

When a powerful player like Robert Griffin III puts on the lightest football cleat ever, he turns from a menace on the field into a superpower to be reckoned with. Outfitted by Adidas, so light it’s scary, 180 LA and director Sam Brown deliver a spot that just gets under your skin. VFX by The Mill L.A.; composed music track by Human.

The :60 & :30 spot “Weighs on You” was shot in Washington, DC and features the Redskins QB, Robert Griffin III, playing multiple roles including a police officer, bus driver, security guard, trainer, color guard and of course, a star signal caller. The commercial features the 7.9 oz. adizero 5-Star Mid and showcases "what light does" on and off the field.

For the spot, The Mill team produced a staggering 70,000 people crowd to witness this battle of the minds as well as multiple head replacements to turn RG3 from a man into a menace.

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Infinite Possibilities Available with Xfinity

The 2012 Olympics is breaking global viewership records and this Xfinity spot gives us a clue as to how. With multiple screens and media formats the Olympic games are now no longer just a household item. They are on your phone, computer, tablet and anywhere you go. Produced by Goodby, Silverstein & Partners and directed by The Mill L.A. Andrew Proctor.

In the spot, real-life NBC Olympic footage lives on hundreds of CG screens. The spot will evolve as the games take place incorporating more and more components of the 2012 competitions. Impressive delivery by Andrew Proctor and The Mill team which completed the :45 version with seven extra shots in just two weeks like true VFX champions.

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Powerade Hydrates the 2012 Olympic Games

Good hydration is key to an athlete’s performance in this Powerade spot produced by Wieden+Kennedy and directed by Emmanuel “Chivo” Lubeski. VFX by The Mill L.A.

The spot is designed with the blue fluid’s nature in mind, transitions are smooth and crisp and take viewers on a journey through athletes’ success. Deserving highlight are the entirely CG bottles, seamlessly integrated into the footage by The Mill team.

At some point in their sporting journey, every athlete hits a wall. Powerade encourages and enables athletes to Power Through the toughest moments on their journey to achieve their sporting ambitions.

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