Cut+Run’s Isaac Chen Edits New Spot for adiZero Campaign for 180LA


Last Updated: August 22, 2012 6:59 pm GMT
(August 22, 2012) Cut+Run’s Isaac Chen edited the latest adiZero spot for Adidas via 180LA and directed by Matt Bieler of Serial Pictures. The spot features Major League Soccer's Brek Shea who faces an empty theater while refuting the pressure of hype & headlines with "what light can do." The commercial is part of the ongoing “What Light Can Do” campaign, the first spot of which starred RG3 and broke in May.

“It was great reunite with the agency creative team who have such clarity of vision,” says editor Chen, who was on set for the Atlanta based shoot. “The spots capture the spirit and personality of each athlete and it was rewarding to contribute to each – starting on set and going through project completion.”

View the spot, a blend of theatrical and sporting performance, here:

Spot: “Heavy”
Client: Adidas/Dick’s Sporting Goods

Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Grant Holland, Gavin Milner
Copywriter: Zac Ryder
Art Director: Adam Groves
EP/Managing Partner: Peter Cline
Head of Broadcast: Natasha Wellesley
Sr. Producer: David Emery
Group Account Director: Chad Bettor
Account Director: Jerico Cabaysa

Production Company: Serial Pictures
Director: Matt Bieler
DP: Jeff Cutter
EP: Violaine Etienne

Editorial: Cut+Run
Editor: Isaac Chen
EP: Carr Schilling
Head of Production: Christie Price

VFX/Post: Ring Of Fire
VFX Supervisor: John Myers
Flame: Jerry Spivack, Shelly Dutcher, Brian Shneider, Brian Petras, Brian Colon
EP: John Myers
Producer: Casey Conroy, Tammie Smalls

Colorist: Adam Scott, The Mill

Mix: Eleven Sound
Mixer: Jeff Payne

Music: Human


© 2018 All Rights Reserved