(Manhattan Beach, California--September 20, 2012) Big Logo Advertising has completed a new, three-spot ad campaign for client Infiniti of Scottsdale, AZ, one of the country’s leading Infiniti dealerships. Big Logo conceived, wrote and produced the spots for broadcast and social media uses. Blue Room Post, in partnership, provided all of the post-production services necessary to complete this new campaign.
The Infiniti of Scottsdale campaign was produced by Big Logo using primarily Canon’s 5D Mark III DSLR camera. Post was achieved with Adobe’s Creative Cloud CS6 – including Premiere Pro and After Effects.
Said John Harris, Owner of Blue Room Post, “Through our Big Logo Advertising unit, we’re able to offer clients more than just post services. In Big Logo we’ve also got the muscle of a small production company bolted to the brains
of an agency boutique. Our Big Logo division keeps us busy and helps build up our client base to embellish our work in episodic television and feature films. Running a facility, you always need to feed post!”
Steve Bland, Leader of Big Logo Advertising, adds, “It’s a big advantage for us to offer our clients ‘in house’ editorial services through Blue Room Post. We are serving a need in the marketplace for small businesses to compete on an even level with bigger brands. Just five years ago, these services would only have been available to larger production companies, resource-rich ad agencies, and their well-monied clients.”
Continues Bland, “The ‘DIY’ tools available in the HD video content arena today are remarkable. They’ve democratized, and even commoditized, the whole file-based media workflow process.”
Ken Schatzberg, Big Logo’s client, and Owner/Operator, Infiniti of Scottsdale, said, “I’ve had a relationship with Steve Bland for quite some time, having worked with him back when he was with Chiat/Day. We were in need of a fun, new branded ad campaign to drive business to our dealership, so I talked with Steve at Big Logo, and they presented me with this new, three-spot campaign. The first spot, called ‘Timmy’s Mom,’ has been on the air just a short while, and we’ve already gotten so much great feedback—a lot of people have noticed it. The next two spots, ‘What’s Up With Frank?’ and ‘Catch’ will be airing soon.”
“I spoke with a few other ad agencies and production companies before using Big Logo—and those others wanted to charge me about three times as much. They wanted to use big cameras and tons of equipment, and that just wasn’t within our budget. Due to their expertise with new technologies, Big Logo delivered to us a new campaign that was economically efficient, highly creative, and one that has quickly captured the imagination of our target audience here in Scottsdale,” Schatzberg concludes.
To view the spot “Timmy’s Mom,” please see:
To view the spot “What’s Up With Frank?” please see:
To view the spot “Catch” please see:
Infiniti of Scottsdale Campaign Production Credits:
Client: Ken Schatzberg (Infiniti of Scottsdale)
Producer: Steve Bland
Director: Teddy Walter
DP: Andre Enzensberger
Writers: Teddy Walter, Steve Bland & Sean O’Connor
Post Supervisor: Tim Newenham
Editor: Teddy Walter
Motion Artist and VFX: Bobby Simpson
Mixer: Steve Gregan
Colorist: Robert Douglas
Music: AudioJungle.com stock
Sound Design: Gregan
Cast for “Timmy’s Mom”:
Caitlin Beitel (Timmy’s Mom),
Daegan Palermo (Coach/Dad)
Evan Tessler (Featured Kid)
Firebirds (Arizona Youth Football Team)
Cast for “What’s Up With Frank?”
Golf guy 1: Daegan Palermo
Golf guy 2: Tim Greenwell
Frank: Mitch Harrell
Cast for “Catch”:
Salesman: Barry Elias
Service Guy: Kris Schatzberg
Big Boss: Ken Schatzberg
ABOUT BIG LOGO ADVERTISING:
Based in Manhattan Beach, CA, Big Logo Advertising is a creative services agency that provides its marketing and promotional expertise to a diverse range of local and regional clients. The company specializes in creative campaign development and execution across all advertising platforms.”
ABOUT BLUE ROOM POST:
With state-of-the-art facilities located at both MBS/Raleigh Studios in Manhattan Beach, and at Raleigh Studios in Hollywood, Blue Room Post is a full-service production and post production company that provides media content solutions at reasonable prices to major movie studios and independent filmmakers, television networks, home entertainment companies, and corporations and brands. Founded in 2009, the company specializes in all areas of editorial, including offline, on-line, color correction, motion graphics, compositing, title design, digital dailies, wire clean up and restoration.
BRP’s audio services include ADR, sound recording and mixing, foley stage & sound design, narration & VO recording, music recording and sound editing.
Other company services include finishing, Blu-Ray DVD authoring, visual effects and support services.