Bonfire Labs Taps Carey Crosby and John Stewart for Leadership Roles


Last Updated: September 24, 2012 6:40 pm GMT
(San Francisco, California--September 24, 2012) Creative studio Bonfire Labs has further strengthened its impressive creative collective by hiring Executive Producer Carey Crosby and Senior Creative Director John Stewart. Drawing on her rich production background, Crosby will help Bonfire maintain its high bar of excellence by ensuring the studio consistently delivers a first-rate experience. Working closely with newly named Executive Creative Director Jonathan Keeton, Stewart will be heavily involved in day-to-day strategy, creative processes and design solutions.

“I’m looking forward to working with like-minded people and strong clients in a creative studio environment,” Crosby said. “I love that Bonfire’s owners are actively involved and that, as a smaller company, the core team is directly responsible for the success of the studio. We want to continue to collaborate with top artists, we want to work on great creative, we want to have solid relationships with our clients and Bonfire has the team in place to make these things happen.”

Stewart adds, “In my personal creative process, I think it’s always the idea first and foremost and everything else follows, which aligns nicely with Bonfire’s current direction. Bonfire is uniquely positioned to be a leader in the SF creative community having already successfully transitioned to take on motion design, live action, post and editorial. We are truly a one-stop-shop and I look forward to working with this fantastic team of talent.”

Seasoned production professional Carey Crosby has worked extensively across all platforms, including film, television, digital, integrated media, and radio production. Her leadership, organization, and process development keep projects impeccably organized and on budget. With more than 30 years of industry experience, Crosby is gifted at not only managing groups of all sizes, but also motivating them to achieve pristine standards. She comes to Bonfire from Goodby, Silverstein and Partners, where she implemented an in-depth social media campaign for Sprint showcasing the power of the Sprint network. Though skilled at project management, Crosby’s talents are best lent to keeping companies on track and establishing new systems if needed. She has held production positions at Publicis Modem, Radium, Hal Riney & Partners and GSD&M, and helped co-found ad agency Red Ball Tiger and production service company Roaring Tiger Films.

Senior Creative Director John Stewart has over 17 years of diverse experience developing strategic marketing for brands like Microsoft, Cartoon Network, Banana Republic, Sega, and Hard Rock Cafe. Before joining Bonfire, Stewart completed a freelance project for NBC reworking the new opening promo for Sunday Night Football starring Faith Hill. Over his career, he has worked with creative leaders at Digital Kitchen, SuperFad, and Radium in various capacities. Stewart is also well versed in the advertising agency world, having spent time at Duncan Channon and NKH&W. A practicing fine artist, his 3D illusionist work has been exhibited internationally and often informs his motion design and advertising projects. With a MFA from SFAI, Stewart has self-published three art books and is also a core contributor to Nice Collective; a global fashion brand based in San Francisco known for its trend setting aesthetic.

About Bonfire Labs
Bonfire Labs is a creative studio that blends art & technology to create beautiful, highly innovative narrative experiences to ignite brand stories. For more information about Bonfire, please visit


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