Cut+Run’s Gary Knight Edits Reebok’s “Girl Inspired” With Alicia Keys


Last Updated: October 2, 2012 11:56 pm GMT
(October 2, 2012) The new Reebok spot “Girl Inspired” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. The piece features a smoldering Alicia Keys, masterfully directed by Sam Bayer and deftly edited by Cut+Run’s Gary Knight.

View the spot here:

Bayer and Knight have collaborated on previous projects, most recently Green Day’s video release “Oh Love”.

Title: “Girl Inspired” :30

Advertising Agency: mcgarrybowen, New York, NY
Executive Creative Director: Mark Koelfgen
Associate Creative Director: Jamie Massam
Associate Creative Director: Cooper Smith
Account Director: Alison Stratten
Account Supervisor: Heather Livengood
Executive Producer: Steve Ford
Assistant Producer: Nick Bourne

Production Company: Serial Pictures NY & Serial Pictures CA
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Richard Berman

Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: Zach Patten
Producer: Melati Pohan
Executive Producer: Rana Martin

Telecine: Company 3, New York, NY
Colorist: Tom Poole

Visual Effects: Smoke & Mirrors, New York, NY
Artist: Sam Caine
Assistant Artist: Dan Bowhers

Audio Post: Plush, New York, NY
Mixer: Rob Fielack


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