Creative COW's LinkedIn GroupCreative COW's Facebook PageCreative COW on TwitterCreative COW's Google+ PageCreative COW on YouTube
NEWS:Making OfNABPeopleCamerasEventsProductsAudioNewsletters

Cut+Run’s Gary Knight Edits Reebok’s “Girl Inspired” With Alicia Keys

Creative COW News RSS Feed
News : Cut+Run’s Gary Knight Edits Reebok’s “Girl Inspired” With Alicia Keys

Last Updated: October 2, 2012 11:56 pm GMT
Share on Facebook
(October 2, 2012) The new Reebok spot “Girl Inspired” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. The piece features a smoldering Alicia Keys, masterfully directed by Sam Bayer and deftly edited by Cut+Run’s Gary Knight.

View the spot here:

Bayer and Knight have collaborated on previous projects, most recently Green Day’s video release “Oh Love”.

Title: “Girl Inspired” :30

Advertising Agency: mcgarrybowen, New York, NY
Executive Creative Director: Mark Koelfgen
Associate Creative Director: Jamie Massam
Associate Creative Director: Cooper Smith
Account Director: Alison Stratten
Account Supervisor: Heather Livengood
Executive Producer: Steve Ford
Assistant Producer: Nick Bourne

Production Company: Serial Pictures NY & Serial Pictures CA
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Richard Berman

Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: Zach Patten
Producer: Melati Pohan
Executive Producer: Rana Martin

Telecine: Company 3, New York, NY
Colorist: Tom Poole

Visual Effects: Smoke & Mirrors, New York, NY
Artist: Sam Caine
Assistant Artist: Dan Bowhers

Audio Post: Plush, New York, NY
Mixer: Rob Fielack

Reply   Like  
Fusion | DI | IO | Video | Audio | Intensity | RED | DV | RED | ATI | Cut + Run | AV | Company 3 | music video | Smoke & Mirrors | CG | Advertising | LAC | Production | Telecine | GO
Share on Facebook

NewsRelated News:

ArticlesRelated Article:

Renaissance Masters Go 3D with NukeRenaissance Masters Go 3D with Nuke
VFX legend Steve Wright helped Italy's Sky 3D tackle an epic project, as Italian all-3D television station set out to present the city of Florence and the masterpieces of Renaissance art housed in the Uffizi Gallery in a spectacular stereoscopic 3D movie shown in 60 countries around the world. While the majority of the film was shot stereoscopically, Steve's challenge was to use Nuke to present some of the world's most precious artworks fully dimensionalized. Here's how he pulled it off.
Read Article     Subscribe

more articles »


Creative COW LinkedIn GroupCreative COW Facebook PageCreative COW on Twitter
Share on Facebook
© 2016 All rights are reserved. - Privacy Policy