AmberFin Makes Strategic Appointments to Sustain Strong Growth in US


VP technology Simon Adler relocates to US headquarters; Company promotes Chad Rounsavall to VP of US Sales, appoints Michael Wright as Director of Key Accounts and Dietrich Cohn as Application Sales Engineer

Last Updated: October 19, 2012 2:10 am GMT
(Basingstoke, UK--October 19, 2012) AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses announced today a number of strategic appointments and changes to the company's US team.

AmberFin's Vice President of Technology, Simon Adler, has relocated to AmberFin's LA-based US headquarters where he is responsible for guiding the vision and technical direction of the company's products in the US market space. Prior to his move to the US, Simon was based at AmberFin's global headquarters in the UK where he was working on key strategic projects and the product direction.

Chad Rounsavall has been promoted to VP of US Sales. In this new position, Rounsavall will be responsible for developing and managing AmberFin's sales strategy to further expand the Company's position and presence throughout the US. Rounsavall brings over 20 years' broadcast industry experience, having most recently worked for Avid Technology.

AmberFin has appointed Michael Wright as Director of Key Accounts for AmberFin. In his new role Wright will be responsible for the development and execution of AmberFin's sales strategy to key customers and US channel program. A senior sales executive with a proven track-record in the high-end entertainment technology markets, Wright comes to AmberFin from Avid Technology where he was Director of Enterprise Accounts, Broadcast.

AmberFin has also appointed Dietrich Cohn as Application Sales Engineer for North America. In this position, Cohn is responsible for pre-sales, deployment and training, and supporting relationships with AmberFin's key accounts including major networks, motion picture studios and broadcasters. Cohn brings over a decade's experience in the broadcast industry, having most recently worked for Signiant as a senior pre- and post-sales engineer. Prior to Signiant, Cohn held a number of senior sales engineering positions with companies such as Ortiva Wireless, and Compuware.

"We are very pleased to have Simon, Michael and Dietrich join our fast growing North American operations," said Jeremy Deaner, AmberFin's CEO. "By adding Simon's technical expertise with broadcast workflow solutions, Chad and Michael's proven sales track record and industry-wide connections, and Dietrich's customer relationship skills to our talented US team, we are ready to take our company to the next level."

About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.

Unique to the Media Factory system, AmberFin's industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has experienced growth of 65% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world's leading media organizations including HBO, AP, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.


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