(Burbank, California--October 26, 2012) Burbank-based grip and lighting support company Matthews Studio Equipment is known for what they call “Technology that Complements Your Imagination”. Their most recent “compliment” is a simple but highly effective tool dubbed “Lazy Suzy”.
“Camera people are often frustrated when they spent time (which translates to money) setting up dolly track and support only to hear the ‘creatives’ say they would like the shot to be 8 or 9 inches to the left/right – whatever – for a better point-of-view,” says Robert Kulesh, Vice President of Sales and Marketing for MSE. “Tearing down the set up and moving it costs time and money, and the pressure is on to move quickly to save both. Not always possible.
“Well, now it’s more than possible – and it only takes a few minutes to accomplish – with ‘Lazy Suzy’,” he adds. “MSE’s new support gear not only gives the cinematographer/videographer more creative opportunities, it does so in minutes.” This heavy-duty camera-positioning device that can support camera packages up to 70lbs (30kg) does so through the use of an articulating double swivel platform. “It allows you to place the camera anywhere within a 25-inch diameter circle without having to reposition the dolly, tripod, or car mount rig.”
Made of hard-anodized aluminum with stainless steel parts, “Lazy Suzy” is highly adaptable. A series of strategically placed ¼-inch and 3/8-inch tapped holes enable the user to secure the camera firmly for traveling shots, process trailers, or lock-off shots. Because “”Lazy Suzy” is weather proof from minus 40f to plus 180f or minus 40c to 80c, the creative possibilities are endless. Traveling shots, process trailers, lock-off shots in hot rain forests or cold arctic or anywhere in-between are now possible with “Lazy Suzy” onboard. She can stand up to extreme conditions – and be spit and polish to move on with a simple soap and water bath.
“’Lazy Suzy’ takes only minutes to set up and understand,” adds Kulesh. “Instead of tear down and move, the simple addition of this swivel platform makes shots more creative. Triangulating the system on moving vehicles is simple, and so is set up on tripod, dolly or process trailers and more.”
MSE is a 43-year-old manufacturer of industry-specialized hardware, camera and lighting support. Its equipment is being used on entertainment productions and in major studios in over 70 countries around the world. The company has been honored with the Presidential “E” Award for outstanding contributions to growing U.S. exports, strengthening the economy and creating American jobs. MSE is the exclusive distributor of the FLOATCAM products throughout Asia and the Americas.