RODEO FX, One Of The World’s Premiere Visual Effects Companies For Major Motion Pictures, Launches Advertising Division


New Unit Welcomes André Ü Montambeault As Creative Director/Senior Flame Artist/Colorist

Last Updated: October 25, 2012 1:23 am GMT
(Montreal, Canada--October 25, 2012) RODEO FX, one of the world’s premiere visual effects companies, regularly contributing unique visual imagery to Hollywood’s blockbuster motion pictures, has launched an Advertising Division. Concurrently, André Ü Montambeault has been named to the new division as its Creative Director, Senior Flame Artist and Colorist. Montambeault reports to Benoît Touchette, who serves as VP of the Advertising Division. The announcements were made today by Sébastien Moreau, President/VFX Supervisor/Founder, RODEO FX.

Since its founding in 2006, RODEO FX has created, designed and produced digital visual effects featured within dozens of hit movies. Among the company’s more recent such projects are “The Amazing Spider-Man,” “The Twilight Saga: Breaking Dawn, Part II,” “Mission: Impossible--Ghost Protocol,” “Underworld Awakening,” “Rango,” “Mirror Mirror,” and many others.

RODEO FX’s new Ad Division features a newly installed, state-of-the-art Autodesk Premium Suite – an online and color correction client suite located within the company’s Montreal headquarters. The suite is comprised of a Smoke for offline and online editing, a Flame for compositing, and a Lustre for color correction.

Mr. Moreau said, “While we are perhaps more well-known for our VFX contributions to the motion picture industry, we have also produced a good number of advertising campaigns since we opened our doors six years ago. Since this is a significant growth area for us, we decided that now was the right time to ‘formalize’ our work in this arena by officially opening an Advertising Division. Having been instrumental in creating and implementing many past advertising campaigns, including those for major advertisers, ranging from Disney Studios and Disney Cruise Lines to Budweiser, from GM to British Airways, and from Mini-Cooper to Madonna, we wanted to build on our portfolio, by making further inroads into the U.S. and international advertising communities.”

Said Mr. Touchette, “Our new Advertising Division can meet the highest creative and technological standards possible with all of the visual effects capabilities
required for any significant advertising campaign. From concept to matte paintings, and from pre-vis to 3D and compositing, we can handle every creative
requirement to bring our clients’ campaigns to life. We’re delighted to welcome André to our company—a man who shares a passion for visual effects by constantly evolving his creative techniques and their related technologies. We’ve designed the new Ad Division to help our clients make the best use of their time and budgets, while concurrently presenting them with the highest levels of creative expertise available.”

“RODEO FX is a very hi-end studio, and the talent here ensures that we can tackle any project, and deliver the magic. By using the Autodesk Premium Suite, which simultaneously integrates Smoke, Flame and Lustre, we can deliver online, compositing and color correction -- all in one integrated single package, all in the same room -- eliminating the need to change rooms and book multiple sessions,” says Mr. Montambeault. “The use of this one step process allows commercial advertising clients to view their color corrected commercials in context with sound, without having to wait for three separate processes to take place. This is a very efficient, and transparent, process and allows our clients to make their comments and revisions in real time. Our Ad Division offers the global advertising community a new and unique business model for online finishing.”

André Ü Montambeault is an award winning Creative Director and Senior Flame Artist, with extensive experience as a Compositor and as a Colorist. In the recent past, he worked as a Creative Director/Senior Flame Artist with Montréal’s Buzz Image Group, where he was involved with advertising campaigns for Coors Light, Bell, Pepsi, Cirque du Soleil and Bud Light, to name just a few. It is this experience, as well as his renowned work as a Digital Artist on numerous, award winning feature films, that makes André a multi-talented addition to RODEO FX.

Since its inception in 2006, Rodeo FX has provided unique visual effects to well over 100 motion pictures, and to numerous, high profile advertising campaigns. In addition to those feature films cited above, RODEO FX has also contributed VFX to “Red Tails,” “Immortals,” “Abraham Lincoln—Vampire Killer,” “Source Code,” “Resident Evil: Afterlife,” “Terminator Salvation,” “Indiana Jones and the Kingdom of the Crystal Skull,” “Smurfs 2,” “Jack the Giant Killer,” “The Three Musketeers,” “Golden Compass,” and many more.

To date, the company’s advertising clients have included The Walt Disney Studios and Disney Cruise Lines, NBC, General Motors, Budweiser, British Airways, Napa Auto Parts, Michelin, Mini-Cooper, and others. RODEO has also worked in conjunction with such top ad agencies and production companies as DDB/New York, DDB/London, Psyop, Shilo, and others. In addition, RODEO FX produced compelling visual effects sequences featured during superstar Madonna’s live, 2012 “MDNA” World Tour. The company also provided visual effects seen within the work of legendary photographer Annie Leibovitz.

Under the leadership of founder Sébastien Moreau, the RODEO FX team has grown to comprise 100 accomplished visual effects professionals – artists who are creative and passionate people devoted to their love of the art of Visual Effects. This team of artists constantly raises the bar for themselves and the visual effects industry, and are always in search of new and innovative ways by which to deliver world class VFX to a broad spectrum of interesting projects and clients. RODEO FX is located at 90 Queen Street, 2nd Floor, Montréal, QC, Canada. The phone is 514/397-9999. For more information, please see:


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