(Santa Monica, California--October 22, 2012) Superlounge Director Richie Keen has just wrapped a series of fall episodes for the hilarious "It’s Always Sunny in Philadelphia” for FX. Keen turns his sights once again to spots, after having shot a PSA over the summer featuring “Glee” star Jane Lynch for the National College Finance Center via ad agency The Field Social.
Superlounge Director Richie Keen on-set directing celebrities Snoop Dogg and Jane Lynch.
“Richie has become the go-to comedy director this year for projects that include celebrity talent,” explains Superlounge Partner/Director Jordan Brady. “He has made a natural evolution from his celebrity-driven pieces on ‘Funny or Die,’ starring the likes of Topher Grace and Kate Bosworth. The way he works with stars translates well to his collaboration with agency creatives because he gives great attention to client service. Richie continues to get the most out of materiel and all those he works with."
The fall episodes for “It's Always Sunny in Philadelphia,” directed by Keen, will begin airing with the special Halloween show on Thursday, October 25th. All episodes he directed will air between Halloween and Christmas. Earlier this year, Keen was named a “Digital Luminary” by NATPE followed by winning the prestigious WGA Award for achievement in New Media writing, both for his internet hit, “Aim High.” On the heels of a multi-spot campaign for X-Box, Keen completed a commercial campaign for AIU via Ogilvy/New York, and he most recently directed the PSA starring Jane Lynch. Keen is signed on to direct Blake Shelton’s NBC Christmas special later this fall.
"’It's Always Sunny In Philadelphia’ is my favorite comedy on television,” says Keen. “When they asked me to direct half the season, I felt like I had won a contest. Rob, Charlie and Glenn are truly brilliant both in front of the camera and behind. And Danny and Caitlin are funny and interesting during every take. It was a very rewarding experience. I've been fortunate to work with a lot of celebrity talent, and each time is a unique and fulfilling experience. We're all there to make the best possible piece of comedy, and my job is to provide the map towards getting there while still letting the talent be them.”
"Last year, without even a commercial on his reel, Richie signed to Superlounge and hit the ground running,” concludes Brady. “We have been thrilled that Richie has been able to continue to direct for television and the Internet, where he began his directorial career. With a show like ‘Always Sunny...,’ which was created by, written by the stars of the show, it takes a Director that they can really trust to take the helm. And that is Richie.”
About Richie Keen:
In addition to the new episodes for “It’s Always Sunny in Philadelphia,” Richie Keen’s most recent directing credits include three episodes of the Fox sketch comedy show “In The Flow” produced by Jamie Foxx, and “How To Be A Gentleman” starring David Hornsby and Kevin Dillon. “Aim High” was released by Warner Premiere and McG, which Richie executive produced, co-wrote and co-created. “Aim High” is about a high school hit man and premiered on Facebook, resulting in a WGA Award for achievement in New Media writing, as well as a Digital Luminary honor from NATPE. Other recent credits include directing the Spike pilot “Kings By Night,” which he co-created, co-wrote and executive produced. Richie also directed all 10 episodes of “Important Things with Demetri Martin” Season 2 for Comedy Central.
After a very successful career in front of the camera starring in dozens of sitcoms and national commercials, Richie became one of Hollywood’s top acting coaches. Working with the famous, infamous and soon-to-be-famous, Richie quickly became the go-to guy for comedy. When his short film “Hooked” premiered at the U.S. Comedy Arts Festival in 2006, he caught the attention of several television networks and ultimately signed a deal with Fox. Music videos followed, as well as commercial campaigns for Jeep and AT&T and most recently Mastercard.
His viral work including “Deathbed Subtext,” (800,000 hits) starring Topher Grace and Kate Bosworth and “Tom Cruise Is A Cock Block” (1,000,000 hits) have become Internet phenomenons on such sites as funnyordie, break and youtube. Keen has also directed such notable celebrities as Samuel Jackson, Snoop Dogg, and Sean Combs, just to name a few. Since signing with Superlounge for commercials/advertising projects last year, Keen has shot multi-spot campaigns for X-Box, AIU, and he has just completed a new PSA starring “Glee” star Jane Lynch for the National College Finance Center.
Original, wry & sublime; Superlounge features the talents of award-winning comedy
directors Jordan Brady, Richie Keen, and newly signed Daniel Sheppard. Recent
projects for the Superlounge team include broadcast & web campaigns for Xbox, Zest, ARCO, Krylon, Toyota, and Trojan.
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