(New York, New York--October 27, 2012) Moxie Pictures has signed regarded director/writer/artist Adria Petty for commercial representation. Petty boasts a highly diversified background as a director of commercials, music videos, documentaries (Paris, Not France), and as an interactive artist, film critic, writer and photographer. She is also an art director for cross-platform music marketing campaigns. Petty has directed commercials for such top brands as Converse, Target and Volkswagen, and helmed music videos for the likes of Beyoncé, Coldplay, Kings of Leon, The Ditty Bops, The Veronicas and longtime friend Regina Spektor. She was recently nominated for five MTV Video Music Awards for her co-directing efforts on videos for Beyoncé's "Countdown," Coldplay and Rihanna's "Princess of China," and Regina Spektor's "All the Row Boats."|
Says Moxie president Dan Levinson, “Adria is an extremely talented filmmaker/artist with a unique vision, and we are tremendously excited to work with her.” Adds Petty, “I am so extraordinarily excited to join Moxie Pictures at this time in my career. I am passionate about pushing the boundaries and continually growing as a filmmaker and artist. Moxie’s reputation precedes them as a class act and a place that supports all platforms of filmmaking. I am looking forward to doing some incredibly diverse and specialized creative projects here.”
A native Angeleno, Petty immersed herself in film production at an early age, collaborating with such notable directors as Oscar®-winner Jonathan Demme, Oscar®-nominated documentary director Jonathan Stack and Penny Marshall. After attending the Graduate Film Program at NYU’s prestigious Tisch School of the Arts, she developed her fascination with new media and innovative music marketing through her music video work as part of a directing team with Anna Gabriel.
Petty has traveled to a variety of international film festivals, further cultivating her creative aesthetics as a film critic, writer and photography for Nylon Magazine. In addition to art directing numerous album covers, she was also commissioned to create tour visuals for legendary rock band The Who.
In 2008, Petty expanded her talents to include long-form entertainment with the feature-length documentary, Paris, Not France, highlighting Paris Hilton and the culture of celebrity. The film premiered at the Toronto International Film Festival.
Petty comes to Moxie from aWHITELABELproduct.
About Moxie Pictures
Launched in 1992, Moxie brings the distinctive sensibilities of feature film directors, and the unique vision of the industry’s top commercial directors to diverse media including commercials, feature films, television, web series, sponsored content, music and political media. The presence of iconic directors such as Todd Haynes, Errol Morris and Todd Phillips join some of the top names in commercials, such as Martin Granger and Frank Todaro to form an unparalleled talent roster, garnering the industry’s top awards.
Using Apple FCPX for A DocumenTree
After 25 years of working on other people's documentaries, commercials, feature films, filmmaker Michael Angelo's first original project is the inspirational story of the Treeman of Venice Beach, a singular creation of a singular man whose combination of costume, body paint, live foliage, and 10-foot stilts is gently beguiling and deeply inspirational. With over 1000 hours of footage in a crazy number of formats over a period of years, collaboration among a far-flung team of volunteers with varying degrees of expertise (including none at all), A DocumenTree seemed like the ideal project for Michael to jump into Final Cut Pro X. Michael's longtime experience in a variety of disciplines has nevertheless allowed him to come at the issues of media management, metadata, offline-online workflows, and a variety of complex technical issues in some unusual, and, dare we say it, organic ways.
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