Foundation Content Names Tom Cronin Senior VP/Executive Producer for Chicago Office


Last Updated: November 6, 2012 6:06 pm GMT
(Culver City, California--November 6, 2012) Foundation Content, an Indie Advertising and Production Collective specializing in cross-platform marketing for a diverse array of clients, has named Tom Cronin as Senior VP/Executive Producer for the company’s Chicago Office. Cronin reports to Samantha Hart, CEO, Co-Founder and Chief Creative Officer of Foundation Content, who made today’s announcement.

Said Hart, “Our Chicago enterprise continues to flourish and grow at a tremendous rate. We are delighted to be adding Tom Cronin, a long-time, highly respected executive into our mix. He will work closely with Steve Morrison and our entire creative team, as we enter the next era of our company’s growth.”

“I am more than thrilled to be joining Foundation Content,” Cronin said. “To run this highly creative ‘collective’ was simply too good of an opportunity for me to pass by. I look forward to collaborating with Samantha, Steve, and everyone here in Chicago, as well as our creative team based in Culver City also.”

Morrison adds, “I rejoined Foundation in Chicago about a year ago as GM and Lead Creative Director. It’s been an amazing year for all of us, and we’ve certainly accomplished a great deal. At this juncture, I have decided that what’s best for the company overall, and for myself, personally, is that I now concentrate on the wheelhouse I enjoy best—conceiving, implementing and producing creative. Working in tandem with our teams both in Chicago and Culver City will allow the company to continue its award winning approach to producing killer creative for a truly diverse range of clients and projects.”

Prior to joining Foundation Content, Tom Cronin had been VP/Executive Producer (2009-2012) with DRAFTFCB in Chicago. There his accounts included Coors Light, Coors Banquet and Qwest. From 2001-2008, Cronin was VP, Executive Producer, with Chicago’s element79partners, serving accounts such as Aquafina, Quaker Oats, Gatorade, Tropicana and Supercuts, among others. As VP/Senior Producer with FCB (Chicago, 96-01,) Cronin’s accounts included Applebees, Coors Brewing Company, Kraft, Motorola, Dr. Pepper/7up, Payless Shoes, Gatorade, Quaker Oats, Illinois Lottery and Snapple Beverages.

From 1984-94, Cronin was Senior Producer with Chicago’s BAYER BESS VANDERWARKER. His accounts there included Boston Chicken, Cap’n Crunch, Gatorade, Motorola, and others. Earlier (1984-94,) Cronin was VP/ Senior Producer with BBDO (Chicago.) Accounts included Alberto Culver, Brach’s Candy, Dodge, and Wrigley Gum. Tom Cronin holds a BS Degree in Mass Communications from Illinois State University, in Normal, Il.

About Foundation Content:
With offices in Culver City (CA) and Chicago, Foundation Content was founded by Samantha Hart and James Levon Lipetzky in Chicago in 2004 as an “Indie Advertising Collective” that specializes in the conception, production and delivery of compelling advertising and marketing campaigns for a diverse group of clients. In conjunction with its creative partners, the Foundation Content team focuses on collaboration and efficient execution, helping brands find new and innovative ways by which to get their message across to their target audiences. The company is a Certified WBENC Minority/Womens’ Business Enterprise.
Foundation Content houses producers, directors, writers, editors, 2D/3D motion graphics artists, sound designers, along with smoke and color rooms, and shooting stages on the premises of each location. The company specializes in handling projects from inception to exhibition—and any stage in between. As an “Indie Advertising Collective,” Foundation Content exudes the energy of an indie film company, the experience of an established production & post production house, and the vision of a design boutique.

Foundation Content’s clients include Walmart, Sony Electronics, Nissan, Whole Foods, vitaminwater, United Way, Radical Skincare, and many others. For more info, please see: and also:


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