(Leicester, UK--November 14, 2012) Cooke Optics is to rebrand its Panchro by Cooke range as the Mini S4/i range in response to customer feedback. While the small, lightweight and affordable lenses are loved by those who have used and purchased them, the change comes as a result of lingering confusion over the name.
“When we launched the Panchro by Cooke range in 2009 in order to bring the professional ‘Cooke Look’ to all film makers at an affordable cost, we were paying an affectionate tribute to theoriginal Cooke Speed Panchro lenses built in the 1920s. It made sense to us to invoke a legendary Cooke brand name,” explains Les Zellan, Chairman and Owner, Cooke Optics. “However, we have become increasingly aware that the naming of our modern Panchros has caused some confusion in the industry, so in response to our customers’ feedback we have decided to rename them. Many people are calling them Mini S4’s anyway, because they provide the same high quality and benefits of the S4/ilenses, including the /i Technology sensor that captures valuable lens metadata, at a T2.8 stop.”
Everything about the Mini S4/i range is identical to the Panchro by Cooke lenses, providing 18, 25, 32, 50, 75, 100 and 135mm focal lengths, with calibration and colour matching to the entire Cooke range and of course the famed Cooke Look that brings a warm, organic quality to both film and digital images.
The name change is effective immediately.
About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Features in production or recently shot with Cooke lenses include To Rome With Love, Filth, After Earth, Hugo, Extremely Loud and Incredibly Close, Midnight in Paris, My Week With Marilyn, Red Dog, Harry Potter and the Half Blood Prince, and Angels and Demons. Television shows in production or recently shot with Cooke lenses include Game of Thrones, World Without End, The Borgias, Downton Abbey, Upstairs Downstairs, Trollied, Trauma, Community, Back, Journeyman, State of Mind, Life, Bones, Grey’s Anatomy, and Entourage.