ITV SignPost Selects AmberFin iCR to Provide Media File Capture, Transcode & Format Conversion Solution in Drive to HD File-based Workflows


Last Updated: November 15, 2012 6:29 pm GMT
(Basingstoke, UK--November 15, 2012) AmberFin today announce that SignPost - the UK’s leading supplier of British Sign Language (BSL) on-screen services and part of leading commercial UK broadcaster, ITV - has positioned AmberFin iCR at the heart of its new high definition (HD) file-based production and delivery workflow.

As part of ITV’s wider five-year transformation plan, SignPost’s work with AmberFin will help the facility to migrate from a standard definition (SD) tape-based infrastructure to a new HD file-based workflow. Using this new streamlined working environment, SignPost is providing content for all distribution platforms including television, video, DVD, film, the internet and mobile apps.

At SignPost’s Gateshead headquarters, the iCR system is being used in a number of different operating modes. Initially, it was employed in a media file playback and capture function to replicate existing VTR to VTR workflows. Subsequently, further functionality has been added, including file ‘split and stitch’, format transcode and SD/HD standards conversion operations.

Initially, SignPost was attracted to AmberFin iCR since it was one of very few systems that worked well with its chosen Digital Production Partnership file format - AVC-I Op1a MXF. Also, it offers other required functionality such as a fully licensed Harding FPA algorithm – a software solution that is used to analyse video content for flashing and stationary patterns, which may cause harm to those who suffer from photosensitive epilepsy.

Alongside this advanced functionality, SignPost decided that iCR possesses a better user interface than rival systems and it recognized that the technology represents a more cost-effective solution to its overall needs.

“iCR’s module-based purchase model and AmberFin’s willingness to adapt and develop the platform to meet some specific metadata handling requirements made the company a natural partner for us,” commented Andy Tennant, Controller of Technology, Production and Facilities at ITV."Having a platform as versatile as AmberFin iCR comes in very handy: it works well with most file types and codecs. When ad-hoc work requires de-interlacing, re-scaling or transcoding, iCR is quick and easy to set up new profiles and always gives great quality output.”

About ITV SignPost
SignPost is one of Britain’s largest suppliers of British Sign Language (BSL) for all media platforms including television, DVD, film, video and mobile apps. Part of ITV plc, SignPost is based at ITV Tyne Tees in Gateshead, England.

SignPost has a bi-lingual team of production professionals, which includes BSL interpreters on screen providing the highest quality translation of content into BSL. Research shows that the deaf community prefer translations to be done by native BSL users.

Worldwide, many deaf people find English difficult to read and prefer communications in their native sign language. As a world leader in BSL access across a variety of media platforms, including the web and mobile apps, SignPost is using advances in technology to open up the media highway to the global deaf community, giving access to information and entertainment in their own language. is a website that SignPost developed to give deaf children in the UK the same opportunities to read books with their peers and siblings in their own language. The website is fully accessible with BSL animation, narration, subtitles, music and effects and it has gathered viewers from across the world. In response to its worldwide success, in October 2012, SignPost launched a unique Signed Stories mobile app in the UK and USA with exciting stories, fun games and educational material.

About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.
Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has experienced growth of 65% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including HBO, Associated Press, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.


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