Foundation Content Gets Into The Holiday Spirit With “Live Better” Facebook Spot Promoting Walmart’s Efforts To Combat Hunger In America


Last Updated: December 19, 2012 5:46 am GMT
(Culver City, California--December 19, 2012) Foundation Content, an Indie Advertising and Production Collective specializing in cross-platform marketing for a diverse array of clients, has produced a 68-second Holiday spot for Walmart, through advertising agency Omelet. The spot, which appears on Facebook, is a component of WalMart’s “Live Better” promotional campaign, designed to help combat hunger in America.

To view this work, please visit:

In the spot, set against a Christmas-themed montage outside a shopping mall, we learn that 1 in 6 Americans struggle with hunger every day. Walmart is committed to giving back, and last year gave more than 250 million meals to communities across the country. Walmart has also committed $2 billion through 2015 to continue these efforts. In the spot, we see a diverse group of Christmas shoppers approach a large, gift-wrapped box covered in plates, which symbolize the millions of meals that Walmart has provided to hungry Americans. These shoppers discuss Walmart’s heroic efforts in this regard.

Walmart asks that viewers of this video join the company in its fight against hunger by sharing this video with friends and family. By helping one another, we can all live better. Visit to learn more.

Stacy Paris, Foundation Content’s Producer of this spot, said, “After working with Omelet this past year on 25 Walmart ‘Live Better’ episodes, it was exciting to bring one of these initiatives to life, and to watch the reactions real people had during our shoot. It’s great to see a huge corporation such as Walmart working hard to give back to the community. We at Foundation Content feel good about being a part of this effort, if only in a small way.”

Production Company: Foundation Content
Director: Ben Chappell
Producer: Stacy Paris
Camera Ops: Ryan Carmody, Frank Mobilio
Sound: Durand Trench
Editor: James Lipetzky
Color: Ryan Stemple

Agency: Omelet
Creative Director: Mike Wallen
Copywriter: Adam Szajgin
Art Director: Raul Montes
Account Executive: Jessica Lander

About Foundation Content:
With offices in Culver City (CA) and Chicago, Foundation Content was founded by Samantha Hart and James Levon Lipetzky in Chicago in 2004 as an “Indie Advertising Collective” that specializes in the conception, production and delivery of compelling advertising and marketing campaigns for a diverse group of clients. In conjunction with its creative partners, the Foundation Content team focuses on collaboration and efficient execution, helping brands find new and innovative ways by which to get their message across to their target audiences. The company is a Certified WBENC Minority/Womens’ Business Enterprise.

Foundation Content houses producers, directors, writers, editors, 2D/3D motion graphics artists, sound designers, along with smoke and color rooms, and shooting stages on the premises of each location. The company specializes in handling projects from inception to exhibition—and any stage in between. As an “Indie Advertising Collective,” Foundation Content exudes the energy of an indie film company, the experience of an established production & post production house, and the vision of a design boutique.

Foundation Content’s clients include Walmart, Sony Electronics, Nissan, Whole Foods, vitaminwater, United Way, Radical Skincare, and many others. For more info, please see: and also:


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