(New York, New York--December 26, 2012) Creative strategy and production company BigStar is pleased to welcome Executive Producer Katie Tricot. With Tricot's in-depth experience producing in the commercial and broadcast arena, BigStar looks forward to growing and diversifying its agency and network client-base. Overseeing BigStar's award-winning roster of visual storytellers, Tricot will optimize the studio's strategic solutions and workflow for creating branded content for advertising, film, television and music video clients.
“We’ve been looking for an EP for sometime and it can be difficult to find the right one,” says Josh Norton, BigStar President/Executive Creative Director. “It’s such a key position with so many intangibles. With Katie, her desire to represent and work intimately within a company she truly believes in was what spoke to me first. She’s not interested in fly-by-night success; she’s in it to create something new, profound and lasting. We got along right away, and after getting a chance to know more about her character, her experience in the industry, and her willingness to redefine what works in an ever-changing environment, I was convinced she would be an excellent EP. Lucky for us she came on board with the shared goal of doing more great work and communicating our brand to a larger audience.”
"I’ve admired BigStar's work for a number of years," remarks Tricot. "They consistently churn out brilliant ideas and beautiful, high-end work. It’s a great studio to work with, and I felt my own personality and industry experiences meshed well with the creative ethos here. Josh approaches every piece of work in a very thoughtful and sincere way. He is always striving to do the best work possible for each project that comes through the doors and that leadership is evident in BigStar’s work and the entire company culture.”
Tricot was most recently Head of Production at Joyride, where she produced broadcast promos and packages, including the NY Ink Open and 2012 ESPN College Basketball, as well as signature rebrands for LMN and H2.
She began her career in the Bay Area as Editor/Associate Producer for Emmy-winning and Oscar-nominated filmmaker Dorothy Fadiman and worked on her feature-length documentary, “Stealing America.”
Tricot shifted to the world of design, motion graphics and animation with a two-year stint at Superfad, where she produced commercial content for brands such as Xfinity/Comcast, Amex, Hawaiian Tropic, Allianz, and NFL, while collaborating with agencies including Digitas, Ogilvy, and Grey Advertising, among many others. She also oversaw graphics for the premiere promo campaign for the HBO series “Boardwalk Empire,” and all related behind-the-scenes documentaries for the show.
BigStar employs creative strategy with design, live-action, animation, and visual effects to tell compelling stories and deliver branded content that informs, engages, and inspires.
With a team of designers, directors, and producers dedicated to forming and refining the culture of communication, BigStar creates content for the advertising, film, and broadcast industries.
Recent clients include: HBO, NBC Sports, ABC, KBS+P, Saatchi & Saatchi and Droga5, Walter Isaacson, TBWA Chiat Day