Exhibition preview: ATG Broadcast at BVE 2013


Last Updated: January 19, 2013 2:42 am GMT
(Letchworth, Hertfordshire--January 19, 2013) ATG Broadcast will promote its full range of systems planning, design, installation, commissioning and post-installation support services on stand K31 at Broadcast Video Expo 2013, London ExCel, 26-28 February 2013. Representatives attending the show will include Christoffer Kay, Clive Northen, Dave Whitaker, Alastair MacDonald and Jonathan Baker.

AmberFin DPP Ingest Station.

"The message we take to BVE centres on the growing popularity of file-based technology from camera lens right through to domestic viewing screen," comments Clive Northen, Chief Operating Officer. "The ATG Broadcast team pioneered the original adoption of file-based content management and is now ideally resourced to build on that long experience right across the production, archiving and transmission chain. File-based shooting allows fast transfer of content from the point of capture to a news studio, post-production or playout centre, and much faster ingest than is possible with discrete media. We will also be promoting IP-based point-to-point content distribution technology which forms a basis for highly efficient transfer of content from one location to another, regardless of distance."

In addition to its complete range of systems integration services, the exhibit will include selected products from AmberFin which ATG Broadcast represents as channel partner in the UK and Middle East. These will include the iCR-100-DPP transcoder and iCR-300-DPP media ingest workstation. Apart from their competitive price tags, these new products offer the same support packages and clear upgrade paths as any other AmberFin iCR product.

The iCR-300-DPP media ingest workstation and iCR-100-DPP transcoder are both designed specifically to create high-quality MXF-wrapped AVC-Intra or D10 assets compliant with the AMWA AS-11 specification and Digital Production Partnership guidelines from tape or line sources. Available as a standalone workstations or scalable enterprise solutions, both systems reflect a design that is optimised for easy integration and operation with proven interoperability in multi-vendor environments. The workstations offer clearly defined, documented and extensible application program interfaces. They benefit from AmberFin’s Unified Quality Control approach, providing automated and manual QC operation.

A British broadcast industry initiative aimed to help broadcasters maximise the benefits of digital production, DPP is an industry collaboration led by ITV, BBC and Channel 4 with the active participation of Channel Five, Sky, S4C and the independent production sector.

ATG Broadcast is one of the world's most innovative broadcast system integrators. The company offers a comprehensive range of services including workflow-design, project-planning, equipment installation, software-configuration, commissioning, documentation and on-site training. Celebrating its 20th anniversary in 2013, ATG Broadcast pioneered the transition from videotape to the file-based technology now used throughout the industry. It has also assisted many clients in the construction of new high-definition studios, master-control-rooms and playout facilities as well as the upgrade of existing SD systems to HD. Embracing tomorrow's technology, ATG Broadcast delivers maximum value through close co-operation with customers, leading to mutually beneficial long-term relationships.


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