MilkBoy The Studio Sounds Off in Super Bowl
NewsLast Updated: January 29, 2013 1:23 pm GMT
(Philadelphia, Pennsylvania--January 29, 2013) MilkBoy The Studio, the internationally recognized premier recording studio, composed, performed and produced original music, as well as handled audio post production for the Century 21 broadcast campaign, which is airing during Super Bowl XLVII.
partners Jamie Lokoff and Tommy Joyner worked with Philadelphia agency Red Tettemer + Partners to establish the sound of the campaign that plays off of the positioning “Smarter. Bolder. Faster.”
Citing the bands The Black Keys and The Kills as influences, composer Lokoff explained the client wanted a cool and hip sound for the hero of the four individual spots— the Century 21 agent. Lokoff composed six music cues to run under the four spots and played keyboard while Joyner was the producer and lent performances on drums and guitar.
“We’re really excited about having a piece in the Super Bowl,” says Lokoff. “It was a total MilkBoy effort.” The team was inspired to create all sound in the pieces, including organ and background for the wedding sequence in the :30 spots. “We went with a bluesy, alt rock treatment. Something a little edgy,” Lokoff continued.
Century 21’s “Wedding” spot will air in the first commercial pod of the second half of Super Bowl XLVII. Three additional spots in that vein will air approximately eight times during the Super Bowl pre-game broadcast. MilkBoy Engineer Cody Cichowski mixed the spots.
MilkBoy Philadelphia — the restaurant, bar, and music venue at 11th & Chestnut Streets founded by Joyner, Lokoff and additional partner Bill Hanson — will air Super Bowl XLVII on multiple screens and offer spirited specials and games in conjunction with the Century21 ad campaign.
COMPOSER Jamie Lokoff
PRODUCER Tommy Joyner
ENGINEER Cody Cichowski
*Artists Recorded at MilkBoy The Studio include: Justin Timberlake, Lana Del Rey, L.L. Cool J, The Roots, Gomez, Kanye West, Celine Dion, Will Smith, John Legend, AC/DC, Tori Amos, George Clinton, Dave Matthews, Amos Lee, Dr. Dog, Black Eyed Peas, Jill Scott, Queen Latifah, Jazmine Sullivan, Kirk Franklin, Mary J. Blige, Mark Ronson, Common, Marsha Ambrosius, Tye Tribbett, Bedouin Soundclash, Kid Cudi, Daryl Hall, CJ Hilton, Mario, Tuphace, Chrisette Michelle, Chromeo, Willow Smith, Young Jeezy, T.I., Pink, Jennifer Lopez, Paloma Faith, R. Kelly, Esmee Denters , Rhianna , Angelique Kidjo, Musiq, Ne-Yo, Macy Gray, Erykah Badu, Anthony Hamilton, Teddy Pendergrass, etc.
MilkBoy Philadelphia—is an all in one restaurant, bar, café, and live-music venue from the founders of MilkBoy The Studio and MilkBoy Coffee. MilkBoy Philly serves a full menu for breakfast, lunch and dinner daily. They offer unique takes on comfort food classics as a premier dining and music venue that hosts an impressive lineup of local and nationally recognized musicians. MilkBoy is open from 7a.m. to 2.a.m. on weekdays and from 9a.m. to 2a.m. on weekends. The kitchen opens at 8 a.m. everyday and closes at 11p.m. Sunday-Thursday and at midnight Friday-Saturday. MilkBoy Philadelphia is located at 11th & Chestnut Sts., 215-925-MILK, http://www.milkboyphilly.com