(January 29, 2013) LOGAN plunges Nike+ users into a spectacular post-apocalyptic ice storm of a world with two 6:00, fully CG, stylized character-animated games featuring a cast of top athletes – NFL receiver Calvin Johnson, soccer players Alex Morgan and Neymar Jr., and sprinter Allyson Felix – and promoting a new line of weather-resistant clothing. LOGAN, which collaborated with Conscious Minds on the project, handled an incredible array of character design, modeling, matte painting, character and environment animation, dynamics and final compositing.
Players with a Nike+-activated device choose a mission and navigate the stages using one of the athletes as an avatar. Real-life challenges intertwine with the gameplay, creating a unique interactive experience between the player and the game. “We tried to make every shot and environment as engaging as we could so that the user felt compelled to go through with the physical challenge and see the whole story unfold,” stated LOGAN Art Director Ara Devejian.
LOGAN paid special attention to designing and animating the apparel and shoes, interpreting Nike’s references to a number of dramatic films framed comic book style to properly frame and stylize the game footage. In the same spirit, LOGAN took great care to design suped-up versions of the well-known athletes without rendering them unrecognizable.
“We worked back and forth to find a balance between the stylization and recognition of the characters, pushing the boundaries in collaboration with the agency, and then pulling them back to find a level that Nike and the athletes were comfortable with,” continued Devejian. “Once we got the look hammered out, we used a lot of low, wide, dramatic framings and tweaks in the apparel to play up their heroic qualities.”
Rapidly building four distinct worlds to house the games took a monumental collaborative effort across the studio. The VFX team, led by VFX Supervisor Julien Brami, created a system of matte paintings, camera projections and limited camera movements that cut production into a fraction of the time it would’ve taken otherwise. “Building four worlds quickly and concurrently was an incredible undertaking, but this is the sort of creative problem solving that guides everything we do,” stated LOGAN ECD Alexei Tylevich.
Title: “Nike Fuel Missions”
Date: January 2013
Agency: Conscious Minds
Director: Peter Cote, Blake Heal
Creative Director: Cameron Dearmond
Agency Producer: Jason Richardson
Writer: Jeremiah Lujan
Tech Supervisor: Scott Crozier
Music: Christian Christian Davis
Concept Art: Magnus Rex
ECD: Alexei Tylevich
Executive Producer: Matthew Marquis
Head of Production: Lindsay Bodanza
Producer: Sascha M Flick
Art Director: Ara Devejian, James Wang
VFX Supervisor: Julien Brami
Editors: Jarred Buck, James Connelly
Character Rigging: Kiel Figgins
3D Character Animators: James Grow, Les Major, Ruel Smith, Vyacheslav Anishchenko, Ian Mankowski, Valerie Morrison, Champin Chen, Christian Argueta, James Lane, Sei Sato
3D Modelers/Artists: Diego Melgar, Jeffrey Wilson, Josh Cortopassi, Gath Dorsainville, Madeleine Charraud
3D Dynamics: Ben Lopez, Billy Koak, Jerry Weil, Raymond King
Lighting/Rendering Artists: Ryan Kirkwood, Dylan Nathan, Brad Hayes, Daesun Hwang, Benoit Vincent
Matte Painters: Annis Naeem, Tyler West Studio, Pete Pace
Compositors: Joseph Hayden, Scott Trosclair, Jon Sadonsky, Scott Crawford, Sean Loughran
Flame Artists: David Parker, Carl Edwards
Supervising Sound Designer: Charles Deenen
Sound Designer: Tim Gedemer
Sound Designer: Richard Adrian
Sound Editor: Bryan Jerden
Foley Artist: Greg Barbanell
Foley Recordist: Darrin Mann
Re-recording mixer: Myron Nettinga
Sound Facility: Sourcesound
LOGAN (http://www.logan.tv) is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and ﬁnishing take place under one roof, making workﬂow a truly seamless experience.
Logan & Sons (http://www.loganandsons.com) acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.
Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkana ﬁlms (over 165 million views), opening titles and sequences for ﬁlms like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.