The Farm grows resources beyond HD capability by investing in Mistika for broadcast and commercial projects and future innovation

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Mistika ensures optimal image quality at The Farm in new “Utopia” Channel 4 series

Last Updated: February 6, 2013 6:52 pm GMT
(London, UK--February 6, 2013) The Farm Group, award-winning London-based full-service post production facility, has significantly added to its colour grading and workflow resources through the purchase of a Mistika system at its Soho Headquarters. Following an extensive search for a future-proof solution that would move the facility beyond HD capability, the timing was ideal for The Farm to invest in Mistika.

Mistika now serves as one the facility's primary workflow tools, enabling the company to offer unique flexibility to suit client requirements. Mistika was put straight to work on Dennis Kelly's cryptic thriller for Channel 4, Utopia which is currently airing. The use of Mistika's powerful processing engine allowed Owen Hulme, Online Editor for Utopia, to maintain native camera acquisition frame size and resolution throughout the post process, ensuring optimal picture quality for both UK and international deliveries, whilst also saving significant time over a conventional post workflow.

"Having followed Mistika's development for some time, we had become very impressed with its sheer performance and flexibility. Along with its industry-leading feature-set, Mistika also offers The Farm the ability to work natively with all digital cinema camera formats and across all resolutions, and provides an improved ability to integrate with other post production departments, primarily editorial and visual effects." says David Klafkowski, Joint Managing Director of The Farm Group. "We were looking for reliable, efficient and cutting edge technology to secure current and future projects. Mistika's capabilities have reassured us that it is very well placed at The Farm and will enhance the growth of our business even further."

The system was supplied by SGO's UK Reseller, Pixelution. Managing Director, Giles Parker states "The Farm has now joined the SGO family and we are delighted that they have added Mistika to their impressive array of technology. Mistika offers many advantages to The Farm, including its unrivalled processing speed and extremely broad functionality."

Director of SGO Global Sales and Operations, Geoff Mills adds "It is very significant The Farm has invested in Mistika which adds an important differentiator to their 2D technology portfolio. We are very excited that Mistika presents an effective and highly sought-after solution, with a proven development strategy, which is recognised by The Farm as a vital asset for the company's growing requirements."

The Farm Group provides complete post production services out of its locations in London's Soho, Bristol, Manchester and Los Angeles. With over one hundred suites, the group works on some of the world's most prestigious long-form television projects. The Farm's award-winning creative talent pool combined with industry leading technical knowledge, enables the facility to take on any production, no matter how large or complex. The Farm's recent credits include Utopia, Downton Abbey, The X-Factor, Made in Chelsea, Claridges, Misfits Series 1 - 4, amongst many others.

ABOUT THE FARM
Visit them at http://www.farmgroup.tv

ABOUT PIXELUTION
Visit them at http://www.pixelution.co.uk

ABOUT MISTIKA
As the cornerstone of many internationally acclaimed facilities and broadcasters, Mistika provides creative tools for 2D and highly-developed stereoscopic 3D productions, boasting remarkable speed and real-time visual effects which include colour grading, editing, compositing, graphics and multi-format mastering and much more. With Mistika operating from non-proprietary hardware with an open file structure, including widespread codec-support, it enables easy integration and compatibility with other systems. Mistika uses NVIDIA's Quadro GPUs to accelerate algorithmic computations involved in all visual effects, pushing the boundaries of science. SGO entrusts Mistika to HP's platforms in order to achieve maximum real-time editing, ultimate grading and compositing. HP Workstations are time-tested and dependable and exclusively used to accelerate 2D and Stereo 3D post production workflows in all Mistika projects. http://www.sgomistika.com

ABOUT SGO - An established European developer of leading high-end solutions including its flagship DI and Stereo 3D finishing system Mistika, and on-set application Mistika Live for the post production and broadcast industries, supported by specialist technology partners such as HP and NVIDIA. A global company, SGO continues to expand with offices and reseller partners across the world. Visit http://www.sgo.es

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