Big Block Design Group Partners With Fuel TV On Fan Cameo On-Air Promos


New App Allows Fans To “Say It. Send It. See It Live.”

Last Updated: March 21, 2013 9:18 pm GMT
(Santa Monica, California--March 21, 2013) Big Block Design Group (BBDG), a division of digital production studio Big Block, has created a series of on-air promos for FUEL TV’s newly launched Fan Cameo app. A groundbreaking app that allows viewers to submit their video reactions to things they see on the network, Fan Cameo represents a bold new way for fans to “Say It. Send It. See It Live.” on FUEL TV. The Fan Cameo promos began airing on March 11.

FUEL TV viewers can be part of the action by submitting their video responses to the Fan Cameo question during various shows such as a UFC Post-Fight Show from a mobile phone, tablet or laptop and uploading the clip via FUEL TV’s website or app ( By submitting their video reaction, they might even have the chance to see themselves featured within minutes on the show.

The production of the Fan Cameo promos, which encompassed concept, copywriting of script and creation of the tagline (“Say It. Send It. See It Live.”), animated pre-vis, talent casting, live action shoot in a private home in Venice, California, graphics and visual effects through final post production, was handled entirely by Big Block Design Group. Big Block is one of the very few digital production studios with the ability to provide its clients with a totality of creative and technical services, including in-house DI and color grading by Cinelicious @ Big Block.

View the Fan Cameo promo online:

BBDG director/designers Shaun Collings and Curtis Doss were given full rein by FUEL TV to execute their creative for the Fan Cameo promos, along with an accelerated turnaround time of less than three weeks.

Collings noted that the fast exchange of scripts and storyboards and the detail of the eventual animatics for the promos helped to maximize the turnaround time. “FUEL TV was responsive in a way that we found unprecedented,” he said. “They were true partners with us at every step.”

“We had approvals from the highest level of management at FOX Sports, which told us how very important the promos were to them,” said Doss. “And even though we all felt the pressure of the delivery date, we experienced a really fun working environment with the FUEL TV team.”

“The Fan Cameo project was a very high priority to us as a network," says Randy Abrams, FUEL TV. "Big Block understood the concept and ran with it and we couldn't be happier with the final campaign running now.”

Kenny Solomon, Managing Director at Big Block said “The Fan Cameo promos are proof positive that our ‘holistic’ approach to creating marketing content is the way to go in the fast paced world of network promos. And we had a blast working with the talented team at FUEL TV.”

ABOUT FUEL TV FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports as well as high energy entertainment programming. This includes UFC®, surfing, motocross, BMX and more. With more hours of UFC® coverage than any other network, FUEL TV is the ultimate destination for live fights, weigh-ins, prelims, pre- and post-fight coverage, results and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe.

ABOUT BIG BLOCK Big Block is a digital production studio specializing in digital content, VFX, design, DI (digital intermediate) and finishing for commercials, web, broadcast design, feature films, gaming, mobile and enterprise platforms. Big Block provides integrated end-to-end services, from concept and design to live action direction, visual effects and coding, Big Block represents the ultimate in end-to-end services for multimedia campaigns and branded content.

Key components of Big Block’s focus are Big Block Design Group (BBDG), whose creative leadership infuses design sensibility and brand strategy throughout the totality of the studio’s productions from inception through live action and production, and Big Block Interactive, an interactive and software development group which generates new techniques to evolve and extend client brands across the creative landscape. Big Block, in partnership with Cinelicious, also features a DI/color grading theater designed to achieve perfect colorspace for broadcast finishing and digital cinema feature film deliverables. (Cinelicious @ Big Block)

Big Block was launched by business developer Scott Benson and executive producer Kenny Solomon, whose collective experience with the production of branded content make them uniquely suited to meet the challenges of creative communication.

Big Block is housed in the newly renovated Art Deco Ilona Building on Wilshire Blvd. in the heart of Santa Monica.

For more information, please call 310-954-9400 or visit:


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