StorageDNA Integrates with Avid Interplay Production


DNA Evolution archive storage and workflow solution expands customer options

Last Updated: March 26, 2013 8:22 pm GMT
(Irvine, California--March 26, 2013) StorageDNA, Inc., a leader in intelligent storage and archiving workflow solutions for media professionals, today announced an agreement enabling its technology to integrate with the Avid® Interplay® Production asset management (PAM) system.

StorageDNA’s archive and restore offering, DNA Evolution™ is a simple and cost-effective archive solution for Avid Interplay Production. DNA Evolution is an intelligent LTO LTFS workflow solution with an open XML-based interface that allows it to be easily integrated with third-party production asset management (PAM) solutions, such as Avid Interplay Production. The workflow solution is engineered for maximum performance with an archive accelerator, direct connect deployment, and built-in data movers for the fastest archives and restores.

“With DNA Evolution, StorageDNA offers a highly cost-effective and well-integrated archive option for Avid Interplay Production. DNA Evolution enables a greater number of our Avid customers to deploy Avid Interplay Production. Affordable support, tight integration, and performance make this a strong choice for any Interplay Production deployment,” said Mike Halbrook, President, TM Television.

DNA Evolution integrates through Avid Interplay Web Services, eliminating complex and costly installations, as no other components are required. With Interplay Web Services, any folder within Avid Interplay Production can become a watch folder for archiving or restoration of media. It intelligently monitors and tracks all elements down to their master clips and can incrementally archive and restore only those elements not already accounted for.

“We have a great history of supporting Avid editing software with our workflow solutions and the Web Services API product license further advances our technical partnership and gives Avid Interplay Production customers access to an easy and affordable archiving solution,” said tC Chakravarty, CEO and president of StorageDNA. “The integration of DNA Evolution with Avid Interplay Production offers many significant benefits including outstanding performance with the most flexible archive and restore options available.”

The integration between DNA Evolution and Avid Interplay means that editors are able to archive and restore media without leaving the Avid Media Composer® or Avid Interplay Access interface, and also report metadata, such as tape ID, back to the Avid Interplay Production database for search, move or delete operations. DNA Evolution also offers a mini-media asset manager built into the software, which allows the end user to browse clip names and low-resolution proxies via a Web-based interface. And to further support users of the combined solution, DNA Evolution provides one-of-a-kind Avid Interplay Production database verification. DNA Evolution can be run in manual/report mode where all elements and their inconsistencies are reported back to the end user. DNA Evolution also offers tight integration and high performance with Avid® ISIS® storage systems for fast archive and restore operations.

StorageDNA will demonstrate DNA Evolution LTO LTFS archive-restore media workflows in April in Las Vegas, Nevada at the 2013 NAB Show in booth SL11116.

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, and television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about Avid solutions and services, visit connect with Avid on Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Interplay, and Media Composer are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

About StorageDNA, Inc.
StorageDNA helps film, video, and broadcast professionals archive, retrieve, access, and manage their digital content. DNA Evolution, the company’s intelligent workflow solution built on Linear Tape Open (LTO) and Linear Tape File System (LTFS) technologies, allows media professionals to streamline their file-based workflows, work more efficiently, and save significant storage costs. The innovative workflow solution allows users to easily archive, find, restore, and directly access digital assets at incredible speeds. StorageDNA’s solutions power some of the most complex and critical workflows for a wide range of customers from major film studios and television production companies to sports organizations, government agencies, and Fortune 500 corporations. Learn more at

© 2013 StorageDNA, Inc. All rights reserved. StorageDNA, DNA Evolution, and DNA Sync are trademarks of StorageDNA, Inc. Third party trademarks are the property of their respective owners.


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