(New York, New York--March 28, 2013) New York-based audio house SuperExploder ventures into the primitive danger of Viking life in the pulse-quickening :60 “Story” for the History Channel’s first original scripted series, “Vikings.” The series, which premiered on March 3, 2013, follows the adventures of semi-legendary Viking chieftain Ragnar Lodbrok and his crew and brood. The promo entices viewers with a cinematic vision of ferocious battles, ominous roundtable gatherings and treacherous expeditions over land and water. The series’ image campaign includes three broadcast spots as well as a cinema spot.
to see the promo.
“Story” delivers a film trailer aesthetic, pulling in viewers for the series as a whole with an offering of compelling imagery from the season, overlaid with grim dialogue excerpts and music.
Mixer and Sound Designer Jody Nazzaro
worked closely with JP Balas of Hussar Films to craft crisp and exciting audio for the promos. To entice viewers with this new type of History Channel programming, the duo worked to design the promos in as cinematic a fashion as possible. Unlike episodic promos, Nazzaro chose to steer away from overuse of standard library audio and create almost entirely original audio for the promos. To achieve the appropriate cinematic scope, he chose to mix all of the spots in 5.1 surround sound and Dolby Pro Logic II for the stereo broadcast. Notes Nazzaro, “From an audio perspective, I needed to approach each of the promos as if they were going to be for the cinema. I knew History Channel would eventually use a version of one of them for the theatrical release, so it was a nice treat to mix all 4 in surround. It was fun to be able to think outside the box and really blur the lines between sound design and music.”
Balas adds, “Knowing that I’ll be working with Jody, I can rough out the music, and pretty much sit back while he adds his own wizardry to make the piece come alive.”
Nazzaro and SuperExploder also recently collaborated with Hussar Films and History Channel, crafting the audio environment to promote another new series, “The Bible.”
Client: History Channel
Title: “Story” :60
Creative Director: Pablo Pulido
Production Company: Hussar Films
Writer/Producer/Editor: JP Balas
Mixer/Sound Designer: Jody Nazzaro
Audio Executive Producer: Beth Cummins
is the preeminent destination for all things audio. We’re a boutique facility located in Chelsea, NYC, offering comprehensive sound services—mixing in Stereo and 5.1 Surround Sound, sound design, creative services and casting—for commercials, promos, radio, feature films, web content and experiential projects. We’re home to industry leading mixers Jody Nazzaro and Ted Gannon. And we represent the talents of David Brent, Michael Carey, Peter Fish, Josh Kirsch, TK Lawrence, and Ted Gannon for original music compositions.
We feature five mix studios, including two 5.1 Surround Sound studios, one designed by John Storyk and one by Brian Dorfman of Orchard Design. Under Executive Producer Beth Cummins, our work includes commercial projects for Saatchi & Saatchi, Publicis, Hachette Book Group and Euro along with original compositions for Head & Shoulders, Lysol, Cheerios, Nick, TruTV, Selsun Blue, LUVS and Charter Cable. Broadcast work features USA Network, Spike TV, Comedy Central, Logo VH1, Nick, Cloo, TruTV, A&E and ESPN.