(Basingstoke, United Kingdom--April 4, 2013) AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, today launched the AmberFin Academy, a new industry resource designed to help broadcast professionals navigate the complexities of file-based workflows.
"The rate of technological change in the broadcast and film markets continues unabated yet nobody has the time or resources to train their employees. As a result there is a real need for people to educate themselves to keep up to date in their current role and to advance their career. Since at AmberFin
we spend our lives making complicated workflows simple for the end user and are actively involved with all the standards bodies, we felt well placed to share some of what know," explains Jeremy Deaner, AmberFin's CEO.
The AmberFin Academy
is a free resource that is accessible to all, and features a lively and informative blog (http://blog.amberfin.com/blog
), white papers, free training videos, media thought leadership, views from experts, tricks and tips and up to date information on broadcast formats and standards.
A key element of AmberFin Academy is Bruce's Shorts, a highly popular series of free, technology based short training videos hosted by Bruce Devlin, AmberFin's CTO and co-author of the MXF Format. At NAB, on booth SU8505
, AmberFin will host Bruce's Shorts Live from the show floor. Every day of the show, visitors to the AmberFin booth will be welcome to attend lively and informative presentations on some of the industry's biggest topics including Quality Control, Captions and Enterprise Workflows. AmberFin is also announcing a Portuguese version of the training series to supplement the existing English and Japanese language versions currently available.
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.
Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.
Since its inception, AmberFin has enjoyed continuous growth thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including HBO, AP, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.