(Las Vegas, NAB2013--April 8, 2013) Dolby Laboratories, Inc. (NYSE:DLB) and Royal Philips Electronics (NYSE:PHG; AEX:PHI) today announced the Dolby® 3D format, a new content delivery specification for Dolby 3D. The Dolby 3D format ensures that 3D content delivered to TVs, smartphones, PCs, and tablets enabled with Dolby 3D looks its very best, and accurately reflects what the content creator originally intended.
The Dolby 3D format, which attaches essential playback information to content, will be available through a licensing program. Leading postproduction tool provider The Foundry will be demonstrating the future integration of the Dolby 3D format into its popular NUKE and OCULA postproduction products.
Dolby 3D is a comprehensive suite of technologies for the creation, delivery, and playback of glasses-free 3D content, producing auto-stereoscopic images with lifelike realism. In addition to eliminating the need for glasses, Dolby 3D has no narrow “sweet spot,” so viewers can enjoy the sharpest images regardless of where they sit.
Roland Vlaicu, Senior Director, Broadcast Imaging, Dolby Laboratories explained, “The Foundry’s award-winning products and tools are behind the groundbreaking 3D visual effects in such films as Avatar, Tron: Legacy
, and Hugo
. By providing powerful tools to create Dolby 3D content, Dolby and Philips will make it easier than ever for Hollywood to create content for glasses-free 3D TVs and other devices.”
“The professionals using our postproduction tools want to know that whatever they create is going to look great, no matter where or how viewers choose to watch,” said Simon Robinson, Chief Scientist and Co-Founder of The Foundry. “The Dolby 3D format will ensure that creative professionals’ artistic vision is recreated intact in the home.”
According to Guido Voltolina, manager of the joint project between Dolby and Philips, the Dolby 3D format specification is a crucial milestone in clearing the hurdles to easy and customizable 3D viewing on TVs, tablets, smartphones, and laptops. “By demonstrating a brilliant 3D experience that doesn't require glasses using The Foundry’s award-winning content creation tools, we will make it possible for 3D to finally succeed in the home,” said Voltolina.
At NAB Show® 2013 (booth SU1702), visitors will see how creative professionals can use such industry leading tools as The Foundry’s NUKE and OCULA to create Dolby 3D content. Other demonstrations include over-the-top streaming of Dolby 3D content onto a wide range of glasses-free devices through VUDU®.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit http://www.dolby.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE:PHG, AEX:PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle, and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips has approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care, and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment, and oral healthcare. News from Philips is located at http://www.philips.com/newscenter
About The Foundry
The Foundry develops award-winning computer graphics and visual effects (VFX) software used globally by leading artists and designers. Established in 1996, The Foundry is now the fastest-growing company in its field, and is internationally renowned for its product design and collaborative and open approach to development. Led by CEO Bill Collis and a management team that still includes the original founders, The Foundry is backed by The Carlyle Group with a substantial portion still owned by the staff. In September 2012, The Foundry merged with Luxology
, an independent US-based technology company.
The Foundry has a stable of award-winning 2D and 3D VFX software including NUKE, its industry standard compositor and MODO, the 3D software package that combines modelling, painting, animation and rendering. This rapidly growing global company now has more than 200 employees distributed between its London, Mountain View, and Los Angeles offices.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S13/26789 DLB-G