(Las Vegas NAB Show, Nevada--April 9, 2013) ARRI is pleased to announce the first three focal lengths (35 mm, 50 mm and 75 mm) of the highly anticipated ARRI/ZEISS Master Anamorphic lens series will start shipping in May. The lenses are fast and compact, capable of shooting at T1.9.
The MA50, recently won a prestigious iF product design award and was utilized on two ALEXA productions: A Trip to Remember and In Flanders Fields.
"These lenses will bring anamorphic to a level as never before," says DP Stijn Van der Veken, SBC (Death of a Shadow), who shot the World War I feature In Flanders Fields . “I’m completely blown away after having seen the result in grading. The picture is a magic blend of Master Prime resolution, contrast, never-seen smoothness and color rendition. The out of focus areas of this lens are as on no other lens in the world, smooth and extremely cinematographic."
Anamorphic imagery is famous for striking bokeh. With the Master Anamorphics this is further optimized with evenly illuminated oval out-of-focus highlights. Anamorphic blue streak lines are rendered in a fresh style with enhanced flares and reflections for additional artistic options. The lenses are super color matched to other ARRI/Zeiss primes and ARRI/Fujinon zooms.
DP Michel Abramowicz (Taken, The Thing) took advantage of the anamorphic look to showcase the city of Paris for a three day shoot directed by Roberto de Angelis for A Trip to Remember.
Abramowicz notes, “Always in the past I would push to work in anamorphic but the producers knew it would be more expensive in terms of people and transportation, but now those days are over, which I’m very glad about. Now, if anamorphic is right for the movie, then there is no reason not to use it – everybody can work in anamorphic today.”
The revolutionary optical technology features a newly developed iris with 15 aperture blades. Near telecentric optical design reduces color fringing and shading at the image corners. Virtually no image breathing and no anamorphic mumps (fat face effect) are experienced. A completely new focusing mechanism over¬comes time-consuming mechanical readjustments on set; state-of-the-art lens barrels feature improved dust and water protection.
These groundbreaking lenses are the first anamorphic glass designed from scratch for modern digital cameras, however, these lenses also perform beautifully with analog film cameras. The 60 mm, 100 mm and 135 mm complete the lineup.
The Master Anamorphics rely on the same mechanics and superior standards of the award-winning ARRI/Zeiss Master Prime lenses, trusted on countless film sets like The Lord of the Rings trilogy, The King’s Speech, Tree of Life, The Social Network and The Departed.
ARRI Zeiss Master Anamorphic lenses are priced at approximately 30,000 € for most lengths
Come see the Master Anamorphics and ARRI at Booth # C4337.
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, postproduction, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting-edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI technologies and continual innovation with 18 Scientific and Engineering Awards.
For locations and more information please visit http://www.arri.com