(Boston, Massachusetts--April 15, 2013) Bi-coastal creative shop Brickyard VFX recently completed work on a new commercial for Callaway Golf and Dick’s Sporting Goods through Denver, Colorado agency Factory Design Labs. The new spot, “Truck to Store,” features pro golfer Gary Woodland and required extensive visual effects to appear as if it were set up and captured in one continuous take.
You can view the spot online here:
Director Josh Taft of Supply & Demand shot three Steadicam plates: one of Woodland walking off a driving range, then into a tractor-trailer mobile Callaway shop that transitions into a Dick’s Sporting Goods store, and finally back out onto a golf tee.
“While the spot appears to be relatively simple, it was an incredible amount of retiming and CG to make everything fit together and appear as if it were one long take,” said Dave Waller, Co-founder and VFX Supervisor, Brickyard VFX.
In order to accommodate the shooting requirements, a hole had to be made through the wall for the cameraman to follow Woodland’s trajectory. The hole had to be repaired digitally, and Brickyard VFX artists recreated the entire back of the Dick’s Sporting Goods store in CG. The spot also required extensive digital crowd replication, which Brickyard artist Robin Hobart did by building digital figures, matching shot lighting and placing them seamlessly into the shot. The semi truck that appears in the spot, though originally captured in camera, was also removed and completely replaced by a digital recreation.
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please visit http://www.brickyardvfx.com.
Client: Callaway Golf
Agency: Factory Design Labs
Creative Director: Steve Pratt
Associate Creative Director: Tom Goodrich
Production Company: Supply & Demand
Director: Josh Taft
Visual Effects: Brickyard VFX
Visual Effects Supervisor
Lead VFX Artist
VFX Executive Producer
Senior VFX Producer
Editor: Tessa Davis