Modus Operandi Acquires Marketing Strategy Agency Dark Matter


Last Updated: April 19, 2013 7:57 pm GMT
(Hollywood, California--April 19, 2013) Modus Operandi announces the acquisition of Dark Matter, a marketing strategy firm with a reputation for developing mobile strategy.

“We believe that Dark Matter’s unparalleled experience in developing mobile marketing strategy for Fortune 1000 companies will greatly contribute toward expanding our overall service offerings. Our clients are rapidly moving toward strategically led, data-focused marketing initiatives and Dark Matter’s expertise in this area is a perfect complement to the foundation we’ve already laid,” said Miles Dinsmoor, Chief Executive Officer of Modus Operandi.

The acquisition further cements Modus Operandi’s position as a “Mobile First” agency, acknowledging that consumers today are not only mobile, but rely on a myriad of devices and platforms to engage with brands. This consumer behavior generates petabytes of new information on almost a daily basis, information that companies like Modus Operandi mine to make smarter, more informed decisions on everything from creative targeting methods to engagement and retention tactics.

As part of the acquisition, Dark Matter founder Angel Evan assumes the role of Strategy & Analytics for Modus Operandi. Author, speaker and college instructor, Angel is credited with being one of the leading minds on the topic of mobile in the U.S. and is perhaps the only person who can develop mobile strategy for both Fortune 500 brands and second round, venture capital-backed startups. Through his work with Dark Matter, and now Modus Operandi, there is one tenant Angel and his team maintain: the core of any marketing strategy must be based on a fundamental truth about the end-customer. This concept, fortified with a battery of cold, hard data is the approach to each and every client engagement.

About Modus Operandi
Modus Operandi is a digital agency that focuses on helping their clients with their greatest communication challenge: The multi-screen, mobile consumer. They use a data driven, scientific approach to defining customer behavior by analyzing consumption patterns across all the digital devices and channels customers use daily, and deliver world-class creative and technological prowess to deliver cohesive solutions tailored to their needs. For more on the company please visit: Find Modus Operandi on Facebook:


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