Creative Collective ‘Xperience Factory’ Crafts Bridal Bliss For Viceroy Hotels & Resort


Last Updated: April 19, 2013 8:29 pm GMT
(Los Angeles, California--April 19, 2013) Los Angeles-based Blueyed Pictures' creative collective Xperience Factory lead by Mark Humphrey delivers preeminent dream destination weddings in the fashion-forward 2:00 video entitled “Marchesa / Viceroy” for Viceroy Hotels & Resorts. Produced direct-to-client, the video artfully—and glamorously—captures Marchesa-clad beauties in five Viceroy locales across the globe.

Click HERE to see the video on Viceroy’s site.

In the video, Xperience Facotry fuses the design aesthetic synonymous with Viceroy Hotels around the world with the renowned designs of couture Marchesa gowns. Each featured Viceroy property is carefully paired with a unique Marchesa gown that reflects a similar aesthetic. Says Mark Humphrey, the director/creative director, “The Anguilla property was angular and Kubrick-like, so we cast that location with a stylistically similar Marchesa gown. The setting for the Snowmass location was completely romantic and epic in every way, hence the gown choice embracing these qualities. It was a rewarding creative challenge.”

Xperience Factory sought to capture Viceroy’s unsurpassed destination wedding packages with style, highlighting the stunning brides-to-be in picturesque physical environments: the crystal blue waters of Anguilla, St. Lucia and Riviera Maya, the sophisticated setting of Beverly Hills’ L’Ermitage, and the grandiose mountain valley of Snowmass, Colorado. Both beauty and fashion are given an artful and romantic showcase in the two-minute video.

Blueyed Pictures represents Xperience Factory for U.S. commercial projects.

About Blueyed
BLU is a multi-faceted commercial production company specializing in broadcast, digital branded content, features, live events, behind-the-scenes, and EPK's. Based out of Los Angeles, with offices in London and Tokyo, Blueyed represents and manages a diverse international roster of directors. Their award winning work spans the genres of automotive, comedy, real people, beauty, fashion, kids, toys and action sports. Blueyed's in-house editorial and visual f/x division offers an array of post-production services as well.

Client: Viceroy Hotels & Resorts

Title: “MARCHESA / VICEROY,” 2:00
Director/Writer/Producer: Xperience Factory
Executive Producer + Assistant Vice President, Marketing Communication and Brand Management: Azadeh Hawkins
Production Company Representative: XperienceFactory
Blueyed Pictures represents Xperience Factory for U.S. commercial projects.


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