Cut+Run Editor Jay Nelson Helps Build John Deere Campaign for GSD&M


Last Updated: April 19, 2013 8:35 pm GMT
(Los Angeles, California--April 19, 2013) Cut+Run’s Jay Nelson edited the new John Deere campaign via GSD&M and directed by Karen & Warren Fischer of production company Bunker. The campaign includes content created for use online, broadcast and more, including “Name on It” and “How We Run”. The videos showcase John Deere’s commitment to those who rely on its products each and every day. Against artfully framed sequences of a tractor’s design and assembly, a commanding voice and steady drum beat reminds viewers of the intense standards, deep history and forward movement.

“The project was exceptional: great people, great execution, all in the great city of Austin,” says editor Jay Nelson. “The whole process unfolded in such a way that we had time to explore the best visual story. Warren and Karen Fisher worked really hard to create a lot of graphic visual options for us and everyday was a new exploration.”

View “How We Run” & “Name On It” here:

Agency: GSD&M
EP: Laura Busino
Producer: Monique Veillette
Executive Creative Director: Jay Russell
Group Creative Director: Tom Gilmore
Creative Director/Art Director: Scott Brewer
Creative Director/Writer: Clay Hudson
Associate Creative Director/Art Director: Cheyenne Gallion
Sr. Art Director: Judd Oberly
Sr. Copywriter: Michael Page

Production Company: Bunker
Directors: Karen Fischer & Warren Fischer
Producer: Stephanie Bargas
Head of Production: Nattallie Schiavo

Editorial Company: Cut+Run
Editor: Jay Nelson
EP: Carr Schilling
MD: Michelle Burke


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