(New York, New York--April 24, 2013) Tool is pleased to announce the addition of Danielle Peretz as its newest EP. An award-winning professional with many years of creative, business and management experience, Peretz has led teams around the world on an impressive variety of projects in the advertising, film, and music worlds.
Peretz joins Tool from Anonymous Content, where she produced commercials, branded content, music videos, and documentary films using in-house management and talent. Her career has been punctuated with great leaps forward in technology. She introduced the patented DVD multi-channel MX technology to record labels, production companies, music managers, and music video and feature film directors. She also worked on acquiring content for the launch of the first high-definition music video channel and was at the vanguard of the HD revolution.
Peretz has overseen highly regarded work for Levi’s, Ubisoft, Old Navy, Budweiser and Ritz Carlton. Her deep roots in the music industry include music videos for Madonna, B.B.King, NIN, Beck, Green Day, Lenny Kravitz, R.E.M, Michael Jackson and Janet Jackson to name a few. This resume has earned Peretz honors from the MTV VMAs and a Palm d’Or at Cannes.
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.