Cut+Run’s Frank Effron Enjoys The Bold Flavor of Dr. Pepper TEN’s “Mountain Man”


Last Updated: April 24, 2013 6:08 pm GMT
(Los Angeles, California--April 24, 2013) Dr. Pepper TEN’s “Mountain Man” via agency Deutsch pays homage to 1970’s TV shows (Think: Grizzly Adams) where the handsome & rugged individualist communes with wild animals and masters the great outdoors. Starring Blake Gibbons, the spots were directed by Stacy Wall and edited by Cut+Run’s Frank Effron.

“Gary the hawk could have edited these, there was so much greatness,” notes editor Effron. “It was immensely enjoyable collaborating with the agency creatives Ryan (Lehr) and Erick (Mangali) to hone the best of the hilariously manly best. I was even inspired to grow facial hair.”

Watch the manly results here:

Client: Dr Pepper Snapple Group

Agency: Deutsch
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Ryan Lehr
Copywriter: Trey Tyler
Art Director: Jacob Abernathy
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa K. Johnson
Producer (Post): Matthew Magsaysay

Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Producer: Jeff Shupe
Director of Photography: Corey Walter

Editorial Company: Cut + Run
Editor: Frank Effron
Assistant Editor: Jeff Carter
Managing Director: Michelle Burke
Executive Producer: Carr Schilling
Senior Producer: Christie Price

Visual Effects Company: The Mill
Executive Producer: Sue Troyan
Producer: Jess Ambrose
Colorist: Shane Reed
2D Lead Artists: Tara Demarco & John Leonti
2D Artists: Dag Ivarsoy
3D Artists: Ryan Reeb / Brian Yu
Matte Painting: Lyndall Spagnoletti

Music Company: Massive Music
Creative Director: Tim Adams
Executive Producer: Scott Cymbala
Composer: Tim Adams
Producer: Jessica Entner

Sound Designer Company: Massive Music
Sound Designer: Dean Hovey

Audio Post Company: Lime Studios
Mixers: Mark Meyuhas


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