Global Entertainment Executives Join Aframe as Chairman & COO

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Mike Hayes, Gary Knight and their Track Record in Growing Video Game Businesses To Help Transform Aframe from Cool Cloud Computing Start-up to Media Services Powerhouse

Last Updated: May 16, 2013 7:02 pm GMT
(London & Boston--May 16, 2013) Aframe, cloud video production and asset management solutions company, named two highly regarded executives from Sega Corporation to its management team. Mike Hayes, Aframe’s new Chairman of the Board, and Gary Knight, Aframe’s new Chief Operating Officer, together bring over 50 years of experience and a successful track records in growing entertainment industry brands at Sega from innovative solutions to global giants. At Aframe they will help structure a path from Aframe’s position today as a well-regarded, cool professional video industry start-up into a media services powerhouse. Both are based in Aframe’s London headquarters.

“Already Mike and Gary have pointed the way to expanded markets and new opportunities to better serve our broadcasting and production customers. They’ve managed hyper-growth businesses before at one of the greatest innovators in the entertainment industry - and we’re eager to be their next great success story.”

“Today, every company is a media company as video becomes easier to shoot and upload. Mike and Gary are exactly the people to help Aframe capitalize on its cloud computing network and seasoned staff so we achieve maximum growth,” said David Peto, co-founder and CEO of Aframe. “Already Mike and Gary have pointed the way to expanded markets and new opportunities to better serve our broadcasting and production customers. They’ve managed hyper-growth businesses before at one of the greatest innovators in the entertainment industry - and we’re eager to be their next great success story.”

Mike Hayes was formerly CEO of Sega Europe and Sega America and has taken some of the world’s most iconic brands from inception and launch to successful, profitable operations. Before Sega, Hayes ran sales and marketing for hit games publisher Codemasters, and was marketing director for Nintendo’s UK business unit. As Aframe’s chairman of the board, he now is applying his rather unique global management experience across creative, production, and publishing services business to help Aframe more rapidly identify and capture nascent growth opportunities.

Gary Knight was formerly senior vice president of marketing for Sega, overseeing its global brand and content strategy and helping grow Sega from a 20-person startup to a household name with over 650 employees. Knight also formerly ran marketing for Electronic Arts where he grew the EA SPORTS brand into the highest annual market share in the gaming industry. At Aframe he now oversees UK & US Sales operations, technology, finance, and marketing.

Aframe was founded by former post house executive David Peto in 2009 and debuted its triple-redundant, private cloud network in London in November 2010. Today Aframe solutions are used by the some of the most impressive names in the entertainment industry including BBC, MTV, the Shine Group, broadcaster Veria Living, major US and European TV broadcasters, production companies, corporate video departments, and advertising agencies. Backed by a fresh VC round in April 2012, Aframe hired several founding members of the Avid Technologies team to lead its North American and engineering operations, and built a three-city, triple-redundant North American private cloud network and added a Boston area office.

In April 2013 Aframe launched its Aframe 2.0 version with an Edit Flow feature that represented a major step forward for the professional video industry - allowing multiple nonlinear editing formats to integrate seamlessly into a common cloud-enabled Aframe platform and in doing so, greatly streamlining the early stages of video productions. Aframe 2.0 also is increasingly being used as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. Its timecode extraction, metadata handling and export capabilities are features typically found in traditional on-premises media asset management solutions for many multiples the price.

About Aframe
Aframe is a cloud video production and asset management system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s private cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide indexing services that makes video discoverable and expedite finding the perfect clip.

Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit http://www.aframe.com.

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