Aframe CEO Outlines the Revenue Potential Within "Media Clouds" at Datacentres Europe Event


As Cloud Computing Takes Hold And New Video Solutions Integrate Into the Enterprise, Aframe Showcases Ways IT Service Providers Can Capture New Revenues from Video Offerings

Last Updated: May 28, 2013 6:02 pm GMT
(LONDON and BOSTON--May 28, 2013) David Peto, CEO of Aframe, a London-based cloud video production and asset management solutions company, will outline the sizable untapped revenue potential in the “Media Clouds” offered by service providers as value added services to their enterprise customers during a talk at next week’s Datacentres Europe event in Nice, France, sponsored by the Broad Group.

The explosion of video use in the enterprise, and cloud computing’s acceptance as a viable and important way to allow agility and manage costs, have created both problem and opportunity for organizations. Enterprises need help organizing and gaining speedy access to the many terabytes of video they’re creating – something legacy on-site systems often struggle to provide. Enterprises also continue moving data centre functions offsite, and their IT managers increasingly are looking to embrace software as a service (SaaS) approaches instead of packaged software. Yet for third party data centres, the declining cost per drive of the raw storage media is a double-edge sword – service provider infrastructure costs may be less, but if customers need fewer drives and generate lower customer revenue per rack, service provider already razor-thin margins can be driven even lower.

In a talk on “The Media Cloud,” Aframe’s David Peto will explain how enterprises have created central media hubs in the cloud and how they represent a higher-margin, value added opportunity at IT infrastructure companies. Citing examples from major consumer-brand name organizations in the UK and the US, Peto will detail that role that “Media Clouds” are playing in both media asset management and video production today. He’ll outline how his own private cloud at Aframe is architected to address the pivotal concerns of the IT buyer – security and speed. He’ll size the market opportunity for service providers while listing a palette of service offerings they can provide to a wide range of organizations.

What: “The Media Cloud” Talk on Video Opportunities for Service Providers

Where: Datacentres Europe, Palais des Congrès Acropolis, Nice, France

When: Wednesday, May 29, 11:20 am local

About Aframe
Aframe is a cloud video production and asset management system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s private cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide indexing services that makes video discoverable and expedite finding the perfect clip.

Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit


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