Motion Graphics Studio Also Takes Home Silver Addy For Nationwide Children’s Hospital Out-Of-Home Project
Last Updated: June 5, 2013 4:14 pm GMT
(Columbus, Ohio--June 5, 2013) Passionately communicating the growing issue of plastics pollution in the oceans, the two-minute animated PSA “The Great Plastic Purge,” created by motion design studio leftchannel for the Natural Resources Defense Council (NRDC) was showcased at the prestigious Brooklyn Film Festival.
In addition, the company’s 2012“Magical Forest” projected character animation project for Nationwide Children’s Hospital, Columbus, OH, has been honored by the Columbus Chapter of American Advertising Federation with a Silver Addy award in the category of Out-Of-Home, Interior Animated.
“We’re proud of the fact that both of these projects are getting noticed,” Executive Creative Director and President Alberto Scirocco says. “Whenever we can, we put our energy into causes that we believe in and that can inspire change.”
For the NRDC’s “The Great Plastic Purge,” leftchannel used character animation and a 1950’s inspired “after school special” look to craft an entertaining yet informative public service announcement that serves as a call to action for viewers to “reduce, reuse and recycle” plastic packaging.
Equally creative and socially worthy is the studio’s work for the Nationwide Children’s Hospital and museum exhibit design company Ralph Applebaum Associates (RAA). For the hospital’s “Magic Forest” -- an expansive forest themed environmental installation in the hospital for kids and their families to use as “a beautiful place of respite” -- RAA turned to leftchannel to compose a series of whimsically animated projections of woodland creatures that serve as a key visual component.
Established in 2003 and headed by Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists specializing in motion graphics, TV spots, music videos, broadcast identities, program titles and opens, animation and graphic design, advertising and broadcast graphics. Scirocco began his career in design and art in Italy before moving to the U.S., where he helped establish leftchannel in Columbus. An adjunct professor and head of the CCAD Motion Design program, Scirocco’s passion for computer animation and motion graphics is a driving force behind the firm’s decisively individualistic and pioneering capabilities adaptable in a multitude of fields including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping and environmental design.