(Los Angeles, California--June 13, 2013) BRW USA, Los Angeles directing duo The Salto Brothers pave roads with a simple joyride in the stylishly visual new :30 “Bad Roads” for Nissan out of TBWAG1, TBWAMoscow. Produced by Standard Films for the European markets, the spot features a perfectly smooth forest road being paved instantly as a man accelerates through in a Nissan Almera.
to see the spot.
opens on a flock of pigeons and a man driving an Almera taking off. Onlookers stand awestruck as a perfectly smooth road literally falls from the sky to make his drive through cities and mountains exceptionally smooth. Guardrails, streetlights, a wildlife-caution sign and even a bridge drop into place as he navigates snow-covered woodlands. A voiceover concludes, “Forget about bad roads. The all-new Nissan Almera.” The super “Innovation That Excites” and the Nissan logo close out the spot.
BRW USA represents The Salto Brothers for U.S. commercial projects.
About BRW USA
BRW USA is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi can be contacted through http://www.brwusa.com
Title: “Bad Roads”
Currently airing in Europe
Gareth Dunsmore, Arnaud Charpentier, Elena Karpenko
Alexander Kisulenko, Viktor Kobzev
Account management TBWAG1:
Ewan Veitch, Nicolas Rocca Serra, Tiny Pham
Account management TBWAMoscow:
Philippe Cassia, Maria Lebetskaya, Ekaterina Pokormyak
Creative directors TBWAG1:
Alasdhair MacGregor-Hastie, Rudi Anggono
Creative director TBWAMoscow:
Alexander Kovalenok & Dmitry Arakelov
Filippo Dell-Osso, Elizabeth Camacho, Anton Shukaylo
TV producer Else:
The Salto Brothers
Director of photography:
One More Production
Visuel FX Supervisor and SFX:
Olivier Junquet, Francois-Xavier Gonnet, Romain Joly
Music: "Run Boy Run"
by Woodkid, Green United Music
Marcus Philipp Sauer