Superlounge’s Jordan Brady Directs O’Charleys Rebranding Campaign via Doner


Last Updated: June 14, 2013 11:58 pm GMT
(Santa Monica, California--June 14, 2013) Into the pantheon of iconic brand characters walks Brock Roland - the fictional “Spokes-Patron” championing O’Charleys and its new “9.99er” menu (9 meals for $9.99 each). He may have that regular guy way about him, but Brock is the kind of discriminating diner who expects good food, done right. Jordan Brady of Superlounge directed the 5-spot campaign, created via Doner/MI.

In one spot, Brock complements his Cowboy Sirloin with “Another Order” for the 9.99er: Chicken Tenders, the only dining companion he needs. In “Gamble,” Brock shares that he will take a chance on love, but not on steak. Those commercials broke June 2, with “The Regular,” “Value Magic,” and “The Usual” rolling out soon in a campaign for which Brady directed the broadcast spots as well as components for the Web.

Superlounge’s Jordan Brady Directs O’Charleys Rebranding Campaign via Doner

Project Credits

Client: O’Charleys
Spots Title(s): “Gamble,” “Another Order”
First Air Date: 6/2/13

Agency/Location: Doner / Southfield, MI
Exec. Creative Director: Chuck Meehan
Assoc. Creative Director: Andrew Wright
Assoc. Creative Director: Nick Allen
Senior VP/Brand Leader: Larry DeAngelis
Brand Leader: Michelle Pierce
Copywriter: David Perea
Agency Producer: Stuart Moutrie

Production Company/Location:
Superlounge / Santa Monica, CA
Director: Jordan Brady
DP: Mateo Londono
EP(s): David Farrell
Producer: Kimberly Bradshaw

Editorial Company/Location:
Beast / NY
Editor: Adam Svatek
Managing Director: Laura Hochthanner
Senior Producer: Mary West

The Underground (Doner) / Southfield, MI
Operations Director: Chad Cooper
Production Manager: Ryan Cassizzi

Telecine Company/Location: Company 3 - Method Studios / Royal Oak, MI
Colorist: Mike Pethel
EP(s): Eric Bruneau

Sound Design Company/Location: The Underground (Doner) / Southfield, MI
Engineer: Tony Del Bel

Shoot Location: Los Angeles, CA

About Superlounge
Original, wry and sublime, Superlounge features award-winning comedy directors Jordan Brady, Joe Schaak, Peter Kagan, Enno, and Daniel Sheppard. Recent projects from the Superlounge team include broadcast & web campaigns for ARCO, Krylon, Toyota, Trojan, and a PSA for the Nat'l College Finance Center starring Jane Lynch.


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