GLOOKAST Appoints Edel Garcia as Executive Vice President Sales and Marketing and Partner


Last Updated: June 18, 2013 5:06 pm GMT
(Florida, United States--June 18, 2013) GLOOKAST today announced the appointment of Edel Garcia as Executive Vice President – Sales and Marketing and Partner. In addition to building and maintaining relationships, Garcia will further refine and expand the company’s market strategies.

“Edel is an exceptional business professional and a great asset for any company in the media technology world. He has a unique blend of market and customer savvy, and technical depth. GLOOKAST needs a seasoned digital media executive capable of not only consolidating the growth we have been experiencing in the Americas but also to expand such growth into EMEA and Asia. I can't think of a better fit for such professional challenge than having a partner as Edel Garcia heading sales and marketing””, said Guilherme R. Silva, CEO at GLOOKAST.

Prior to joining GLOOKAST, Garcia was VP of Sales for Wohler Technologies Radiant Grid and director of sales, Latin America, for Avid, where he was responsible for sales of the company's professional product line. He earlier served as vice president of sales, Latin America, for Leitch, leading the sales and marketing team for the company's full product portfolio. At Sony Business & Professional Latin America, Garcia held roles both in engineering and, later, in senior sales management. He earned his Bachelor of Science in electrical engineering at Florida International University.

“I am excited to join GLOOKAST both as a partner and to lead their sales and marketing efforts. They are well positioned to offer to media enterprises the solutions they require, as these enterprises continue to adopt file-based workflows that meet their needs to be able to quickly adapt as the business models continue to rapidly evolve and change in our industry”, said Edel Garcia.

Founded in 2009, GLOOKAST develops innovative, modular tools for the design and implementation of true multi-format, multi-resolution MXF workflows. GLOOKAST is redefining MXF-based broadcast workflows and high-end post systems integration. With a set of modular and highly customizable tools, GLOOKAST makes implementation of true multi-format, multi-resolution workflows a reality. From centralized ingest to editing, finishing and effects, from sound to picture or even color grading, workflows are becoming increasingly complicated given the "puzzle" of variables. GLOOKAST is the first company truly dedicated to solving the workflow puzzle.

More information about GLOOKAST is available at


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