(Santa Monica, California--June 25, 2013) Stardust expanded its creative reach and took the product promotion category to new heights in the Lowe’s recent spring and summer campaigns via BBDO. The spots, a product of a deep collaboration between Stardust and the agency team, highlight Simple Steps To Spring and Summer in stop-motion style and infused with the joy – and home improvements - associated with the blossoming Spring and Summer seasons.
View the results here: http://stardust.tv/projects/lowes-summer/
“Traditional stop motion, a look we all loved, was too laborious and expensive, so we created something that embodies that sensibility,” says Stardust Partner/Director Seth Epstein. “We constantly pushed each other to make the spots effective and engaging.”
“In today's advertising and production climate, time and communication are as essential as the creative itself and this project is a perfect example of how advertising benefits from a trusted relationship. BBDO really embraced an open dialogue and we truly worked together to achieve a superior result,” adds Stardust Managing Partner Dexton Deboree.
In addition to live-action production and animation, Stardust provided design and editing creative. Based on the initial success of the campaign, Stardust has finished two rounds for Spring and Summer 2013; with a third and fourth round in development now for the upcoming Fall and Winter promotions.
"When I first approached Dex to see if the project was right for him and his team, I wasn't sure what the answer would be,” explains Kevin Wilson, VP/Executive Producer at BBDO. “What BBDO and Lowes were looking for was a partner that could deliver a very considered and slightly unorthodox technique to filmmaking, while keeping the Brand ethos in tact. Through a strong collaboration with BBDO, Seth, Dex and the whole team at Stardust developed an approach that nailed the ‘ask’ and truly elevated the end product beyond expectations. Lowes is thrilled with the success of both campaigns to date; and BBDO couldn't be happier with the work we are doing with Stardust.”
"Seth is a wizard behind the scenes and a great Director. He's always working on the best way to get what we need using the latest technologies and techniques. When it came time to do the Summer campaign, there was no question we'd be working with Stardust again. Stardust is easy to work with and very accommodating to our needs —not to mention good fooseball players!” concludes “The Creative Team” from BBDO: Art Director Klane Harding, Copywriter Patrick Koelling, and Creative Director Dominick Baccollo.
Advertising Agency: BBDO
Executive Creative Director: Wil Boudreau
Creative Director, Art Director: Dominick Baccollo
Art Director: Klane Harding
Copy Writer: Patrick Koelling
Executive Producer: Kevin Wilson
Assistant Producer: Theresa Reyes
Production Company: Stardust
Director: Seth Epstein
DP: Patrick Notaro (Spring) Christopher Probst (Summer)
Executive Producer/Managing Partner: Dexton Deboree
Executive Producer: Sue Lee
Producer: Melina Osornio (Summer)
Line Producer: Justin Si Diener (Spring) John Gomez (Summer)
Editorial, Design, Animation: Stardust
Creative Director: Seth Epstein
Producer: James Taylor (Spring) Sue Lee (Summer)
Production Coordinator: Scott Rothstein
Art Director: Ling Feng
Lead Designer: Luis Salcedo, Karen To (Summer)
Edit House: Stardust (Spring) Cutting Room (Summer)
Editor: Fred Fouquet (Spring) Brian Sanford(Summer)
Assistant Editor: Eddie Mikasa (Spring)
Flame Artist: Kevin McDonald (Spring) Joe Vitale (Summer)
2d Animator: Dan Wiese, Joey Salim (Summer)
2d Animation: Ash Wagers (Spring), Brian Scott (Summer)
Roto Artist: George Faul
Audio Post Company: Lime Studios & Sound Lounge
Lime Studios (Spring)
Mixer/ Engineer: Loren Silber
Producer: Jessica Locke
Sound Lounge (Summer)
Mixer: Glen Landrum
Producer: Samantha Miller
Track: “Summer Improvements"
by Shawn James Seymore of Lullatone
Adolfo Martinelli (Spring) Tim Masick @ CO3 (Summer)
Stock Music Track by: "Checking Things Off a To-Do List,"