Luma Pictures Creates CGI Buzz In Dewars' New "Highlander Honey" Commercial


Last Updated: July 9, 2013 8:12 pm GMT
(Santa Monica, California--July 9, 2013) Luma Pictures' commercial division continues to add effects to high profile campaigns, with its latest accompanying Dewars' new spot from OppermanWeiss/OW*, "Highlander Honey."

The nationally televised 30-second commercial, which was overseen by Simon Mowbry, Luma's Commercial Visual Effects Supervisor, for OppermanWeiss/OW, centers on actress Claire Forlani, and her encounter with a bee that entices and arouses with its sweet sting.

Luma created the CGI bee by referencing nature footage to create a photo-real replication. The bee hovers outside Forlani's window and flits across a mesh screen before gently landing on her finger and giving her its sting.

"We're honored to help a pedigreed brand like Dewars launch its new Highlander Honey Liquor," said Vicki Mayer, Luma's Executive Producer of Commercial Content. "The concept of the commercial gave us a great opportunity to add our own magic to the campaign."

The company recently completed spots for Wells Fargo (DDB LA), T-Mobile (Publicis Seattle) and is currently working on Fiat for The Richards Group.

Agency: OppermanWeiss/OW*
Agency Producer: Mark Johnston
CD/AD: Jeff Weiss
CD/CW: Paul Opperman
Prod co: Commercial Head Films
Directors: Moshe & Eddie Brakha (Brakha X2)
Exec Producer: Buddy Joe

About Luma Pictures
Luma Pictures is a leading provider of visual effects services to Hollywood with a reputation for artistic integrity, technical innovation and efficient production. The firm's commercial clientele include agencies Saatchi & Saatchi, Publicis, Eleven SF, The Richards Group, Digital Kitchen, and Wieden+Kennedy.

Within the feature film industry the studio recently completed work on Iron Man 3 (Marvel Studios) GI Joe: Retaliation (Paramount Pictures) and Oz the Great and Powerful (Disney). Other credits include The Avengers (Marvel Entertainment), Prometheus (Scott Free Productions/20th Century Fox), Captain America: The First Avenger (Marvel Entertainment) and Thor (Marvel Entertainment).


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