Codex, Cooke Optics And The Pixel Farm Announce Plans For Next-Gen Metadata System


- Companies will build on /i Technology to assist VFX post teams -

Last Updated: July 22, 2013 9:09 pm GMT
(Leicester, UK--July 22, 2013) Cooke Optics, the Academy Award®-winning manufacturer of precision lenses, is to team up with Codex, the manufacturer of high-end digital equipment for film and television production, and The Pixel Farm, the developer of image processing technologies, to develop and deliver the next generation of metadata capture for film and digital cameras.

Les Zellan, Chairman and Owner of Cooke Optics.

The system will build on the capabilities of /i Technology, the system originally developed by Cooke to record key lens and camera data to aid post-production teams. /i Technology data streamlines both production and post-production, saving significant time and costs while eliminating guesswork. It allows monitoring and transfer of key lens data including focus distance, depth of field, focal zoom position and iris setting. DPs can also save and upload lens profiles onto memory cards for easy zoom lens swap, lens calibration, lens synchronisation, post-production analysis. More details about the new system will be announced in the coming months.

Les Zellan, Chairman and Owner, Cooke Optics, said, “We’ve been talking for a long time with our friends at Codex and The Pixel Farm about how we could improve both the physical and digital capabilities of /i Technology in order to further assist VFX teams - for instance, to help them solve difficult tracking shots. We’re thrilled to be working together again with these leading technology companies on the next generation system and hope to be able to reveal more later this year.”

Michael Lancaster, Managing Director, The Pixel Farm, said, “Having assisted Cooke in the development of /i Technology and subsequently being an early adopter of the technology, it is incredibly exciting for us to be a partner in a technological advancement that will really benefit and push forward post production.“

Marc Dando, Managing Director, Codex, said, "Codex has been on the leading edge of capturing and distributing metadata for many years. Lens data can be so valuable in post production and we need to ensure that this data is carried through from camera through to post and VFX."

/i Technology has received wide support in the industry, with companies including Avid, Sony, ARRI, Thales Angenieux and RED adopting /i Technology within their own products.

About Codex
Codex, who are based in London, England, design and manufacture high-performance workflow tools for feature film, television and commercials production. These integrated systems, designed by film-makers for film-makers, manage digital files and images from camera through to post production, visual effects and archiving and include tools for color, dailies creation, archiving, review and digital asset management. Codex continues to raise the bar for digital production by combining great electronics and industrial design with cutting edge tools.

About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Cooke was honoured with a 2013 Academy Award® of Merit (an Oscar® statuette) for its continuing innovation in the design, development and manufacture of motion picture camera lenses. Features in production or recently shot with Cooke lenses include Zero Dark Thirty, A Good Day To Die Hard, To Rome With Love, Filth, After Earth, Hugo, Extremely Loud and Incredibly Close, Midnight in Paris, My Week With Marilyn, Red Dog, Harry Potter and the Half Blood Prince, and Angels and Demons. Television shows in production or recently shot with Cooke lenses include Parade’s End, Chicago Fire, Game of Thrones, World Without End, The Borgias, Downton Abbey, Upstairs Downstairs, Trollied, Trauma, Community, Back, Journeyman, State of Mind, Life, Bones, Grey’s Anatomy, and Entourage.

About The Pixel Farm
The Pixel Farm manufactures and markets innovative image-processing technologies that meet the demands of professionals working in the motion picture, broadcast TV and interactive entertainment industries.

The company, headquartered in the UK (Kent), was established in 2002 and has amassed collectively decades of experience in developing some of the world's most advanced image vision technologies and finding ways to make them accessible to the global effects and restoration markets.

Our products - which address VFX, DI and Image Restoration - are well-known and well-loved by digital artists worldwide, as they seamlessly integrate into the most demanding post-production environments, whilst supporting creativity and maximising productivity.


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