Miranda Extends Go-to-Market Strategy for iTX Integrated Playout Platform with EMEA Gold Dealer Program


Last Updated: August 8, 2013 5:55 pm GMT
(Montreal, Canada--August 8, 2013) Miranda Technologies, a Belden Brand, a global provider of integrated solutions for production, playout and delivery systems for television broadcasters and multi-system operators, announces the launch of its “iTX Gold Dealer Program,” a new initiative designed to enable qualified EMEA dealers to offer broadcasters access to Miranda’s market-leading iTX integrated playout solution.

Miranda dealers from throughout EMEA assembled in Derby, East Midlands, UK on 25-26 July to learn about and discuss details of the program. The initiative marks the first step in making iTX available through channel partners who sign up for the program; a move that Miranda believes will benefit regional broadcast and playout facilities by dramatically accelerating the entry path to iTX.

Micky Edwards, Miranda’s vice president of sales in EMEA said, “There has been a perception that iTX is the bespoke preserve of major multi-channel playout facilities and regional and national broadcasters worldwide. However, our new iTX Gold Dealer Program is designed to provide easy access to iTX for facilities of any size through regional dealers who are ready to equip themselves with the knowledge, skill set and tools provided by Miranda. Those tools will enable authorized dealers to work with broadcast and playout facility owners to integrate an iTX solution that suits their operation.

“This means that such facilities can benefit from the core power and functionality of iTX and get any number of channels to air much faster with sales, installation and aftercare support from the authorized iTX Gold Dealer in their region.”

Miranda pioneered truly integrated playout with iTX, an eminently scalable, enterprise-class architecture built on standard IT server hardware and highly advanced software technology. The system combines multiple playout functions, including automation, graphics and signal processing with unprecedented asset management and workflow efficiency tools in a single software-based platform.

The iTX Gold Dealer program is being launched only in EMEA, at this time, but there are plans to launch in other regions in the future. iTX is currently used to manage the playout of thousands of channels every day, by broadcasters and service providers around the world including Videohouse in Belgium and Chello DMC in Amsterdam.

Edwards added, “The continuing migration to HD around the world and ongoing channel proliferation in many major markets — coupled with the desire to reduce costs as they grow by integrating playout functions onto a single platform — has driven the success of our flagship iTX solution. There’s no reason that enterprises large or small cannot, with local dealer support, exploit iTX’s versatility and scalability at a level specific to their operation. This new program will enable them to do just that, quickly and efficiently.”

iTX, and further announcements regarding the new Gold Dealer program, will be part of Miranda’s portfolio at IBC 2013 on Stand 8.D41. For more information on iTX, visit http://www.miranda.com.

About Miranda Technologies
For over 23 years, Miranda Technologies, http://www.miranda.com has been a leading worldwide provider of hardware and software solutions for the television broadcast, cable, satellite and IPTV industry. Its solutions span the full breadth of television operations, including production, playout and delivery. With a wealth of experience in delivering IT-based and traditional television systems, Miranda leverages its expertise to create the highest quality solutions available and delivers, deploys and supports them with a company-wide commitment to keeping the customer first. Miranda was acquired in July 2012 by St. Louis-based Belden Inc. and is the cornerstone of its broadcast division. Belden is a worldwide leader in the design, manufacture and marketing of cables, connectivity and networking products for many industries including broadcast, entertainment, consumer electronics, education, transportation and industrial automation. For more information, visit http://www.belden.com.

Belden is a trademark or registered trademark of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Miranda and iTX are trademarks or registered trademarks of Miranda Technologies Partnership. All rights reserved. Belden Inc., Miranda Technologies Partnership and other parties may also have trademark rights in other terms used herein.

© Copyright 2013 Miranda Technologies Partnership.

Miranda Technologies contact:
David Cohen; Director, Marketing Communications: david.cohen@miranda.com


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