AmberFin Academy Helps Thousands of Broadcast Professionals Worldwide Keep Pace with Technology Developments

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AmberFin Launches New Version of MXF Desktop and Announces Series 3 of Bruce's Shorts at IBC 2013

Last Updated: August 14, 2013 5:25 pm GMT
(Basingstoke, United Kingdom--August 14, 2013) AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses today announced that the recently launched AmberFin Academy --a new industry resource designed to help broadcast professionals navigate the complexities of file-based workflows-- now has over two thousand subscribers worldwide and is receiving industry-wide support.



“With the accelerating pace at which our industry is evolving of late, the need for the right professional development and continuing education opportunities is more crucial than ever. Workflows, infrastructure and underpinning technologies move forward such that there seems to be no “terminal velocity”. As such, it is imperative that educational organizations such as SMPTE’s Professional Development Academy, AmberFin Academy and others continue to expand the scope and depth of services to help ensure industry engineering professionals keep pace. Education and professional development are the enabling factors to a successful future,” said Joel Welch Director of Professional Development at SMPTE (Society of Motion Picture & Television Engineers).

Launched at NAB this year, the AmberFin Academy is a non-vendor specific industry resource designed to help broadcast professionals navigate the complexities of file-based workflows. A free resource that is accessible to all, the AmberFin Academy features a lively, informative and non product specific blog http://blog.amberfin.com , white papers, media thought leadership, views from experts, tricks and tips and up to date information on broadcast formats and standards.

Bruce's Shorts: Now With Closed Captions, Foreign Language Subtitles; Series 3 Announced

At the heart of the AmberFin Academy is the highly popular Bruce's Shorts http://www.amberfin.com/shorts series of free training videos and webinars. Hosted by Bruce Devlin, AmberFin's CTO and co-author of the MXF format, the training videos are now available with English closed captions to comply with the latest FCC regulations, as well as with Portuguese and Japanese subtitles. The current series which includes 47 short videos, and a series webinars and recordings of Bruce's Shorts Live from NAB cover a broad range of industry topics including: "how to avoid the common mistakes when migrating from tape-based to file-based workflows" to "the secrets of metadata" and "which is the best HD format for your facility". AmberFin also announced that a brand new series of Bruce's Shorts would be going into production straight after IBC. The new series, which will be available at the end of the year, will feature new training videos and webinars reflecting latest industry trends and developments.

New MXF Desktop
At IBC in September (stand# 7.H39), as part of the Academy, AmberFin will introduce a brand new version of its free MXF (Material eXchange Format) Desktop software application. MXF Desktop is an essential tool for the media professional making Windows environments MXF "aware". It enables MXF playback and basic analysis on the desktop and provides simple-to-use wizards to unwrap and wrap MXF files to/from elementary streams. The new version includes the support for the latest MXF standards and support Windows 7,8 Server 2008 and Server 2012 operating systems.

About AmberFin
AmberFin’s business is intelligent media conversion, solving file-based workflow challenges for broadcasters, sports organizations, post-production houses and other media content owners. Scalable, agile and efficient, the Amberfin iCR (intelligent Content Re-Purposing) Platform brings true innovation and cost-effectiveness to the demands of multi-platform delivery, enabling the industry to deal with high volumes and true-to-source high quality pictures at the same time, all with exclusive slim-file technology. Unique to the iCR Platform, AmberFin’s industry leading approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines, automated processes that integrate third party verification tools with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes. AmberFin continues to experience market growth thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including Sony Pictures, Warner Brothers, Turner Broadcasting, Canal+, ITV, ZDF, NRK, Nine Network Australia, Discovery and National Geographic. To follow the latest innovations in Broadcast-IT workflow technologies visit blog.amberfin.com

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