HIFI Project Chimes In On Chevy’s New “White World” Summer Campaign

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Last Updated: August 16, 2013 5:59 pm GMT
(Santa Monica & Minneapolis, United States--August 16, 2013) The team at HiFi Project, led by Creative Director Paul Robb and Executive Producer Birgit Roberts, helped define the sound for Chevy’s white world in the automaker’s extensive, new 2013 summer campaign.



Featuring a fictitious testing facility located in an all-white environment, HiFi composed a diversity of music for the spots, nine in all; which provided the perfect energy for the campaign. Highlighting the key features and smart looks of the Chevy Equinox, Impala, Malibu, Sonic, Spark, and Volt; the summer campaign is currently airing nationwide.



Turn up the music and get in on the ride here: http://postspots.com/d/j/eba5211f25



Credits:
Client: Chevy
Spot Titles: “Goalie,” “Scratch,” “Radar,” “Touchscreen,” “Hill Assist,” “Parking Lot,” “Rain,” “Maze,” “Power.”
Airdate: June, 2013

Ad Agency: Commonwealth
Phase 1: “Rain,” “Hill Assist,” “Maze”
Executive Creative Director: Ralph Watson
Assistant Creative Directors: Rich Weinert, Kathy Speck (“Rain”)
Senior Producer: Chris Ott
Producer: Chad Emerson
Art Director: Rich Weinert (“Rain”), Alex Haglund (“Maze”), Rachel Marshall (“Hill Assist”)

Phase 2: “Radar,” “Parking Lot,” “Scratch,” “Goalie,” “Power,” “Touchscreen”
Creative Consultant: Ralph Watson
Executive Creative Director: Matt Canzano
Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck
Senior Producer: Chris Ott
Producer: Chad Emerson, Rich Weinert (“Radar,” “Parking Lot,” “Scratch,” “Goalie,” “Touchscreen”; Rachel Marshall (“Power”)
Copywriters: Kathy Speck (“Radar,” “Parking Lot,” “Scratch,” “Goalie,” “Touchscreen”)
Bill Woodward (“Power”)

Production Company: Supply and Demand
Director: Jeffrey Plansker

Editorial Company: Cutters
Editors: Barnett Kiel, Chris Hafner

Visual Effects Company: The Mill/NY & LA

Music Production Company: HiFi Project
Creative Director: Paul Robb
Composers: Paul Robb, Michael Kotch, Jason Murgo, Robert Di Pietro, Mitchell Marlow
Executive Producer: Birgit Roberts

http://www.hifiproject.com

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