(Los Angeles, California--August 19, 2013) As classic tales of self-discovery and personal growth go, a discarded plastic bottle makes an unusual protagonist, but the VFX team at MPC collaborated with MJZ’s Victor Garcia to help to bring just such a character to life in the latest for The Ad Council. Beautifully shot by Garcia, and concepted by agency Pereira & O’Dell, "Journey" is a stirring :60 that follows the cross-country travels of a tiny plastic bottle with big dreams.
MPC handled the full range of VFX duties for the spot. MPC created and animated full 3D bottles, helped integrate live action elements into the scene and completed general enhancement of the environment to create this emotional tale of a bottle’s life and after-life.
Client: The Ad Council
Spot Title: “Journey”
Air Date: July 2013
Advertising Agency: Pereira & O’Dell
ECD: Jaime Robinson
CD: Eduardo Marques and Rafael Rizuto
Copywriter: Ross Cavin
AD: Chris Adams
Producer: Elisa Moore
Production Company: MJZ
Director: Victor Garcia
Production Company Producer: Kate Leahy
Editorial House: Arcade Edit
Editor: Greg Scruton
Edit Company Producer: Nicole Visram
VFX Team: Liam Griffin, Alex Harding
Producer: Claudia Guevara
Color Grading: MPC
Colorist: Adrian Seery
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