3M Returns To Twist; Collaborates With National Comedy Director Matt Pittroff On New Spot For Scotch-Brite™


Last Updated: August 20, 2013 6:40 pm GMT
(New York & Minneapolis, United States--August 20, 2013) Ad agency Grey and client 3M turned once again to long-time collaborator, production company Twist, for a new commercial for Scotch-Brite™. After collaborating on numerous commercial spots with Twist Director/DP Rich Michell over the past several years; the storyboards for this new Scotch-Brite™ spot clearly required the comedic talents of nationally renowned Twist Comedy Director Matt Pittroff.

To view the new Scotch-Brite™ commercial, “Stay Clean,” directed by Pittroff: Here

“I was really excited to work with Grey on this project and to be a part of brave direction for 3M,” details Director Matt Pittroff. “It was a job that demanded a ton of preparation and constant communication with the agency. Grey's relationship with 3M is long-standing; and, in this day and age, those relationships must be coveted. I think we did a great job of honoring the Agency/Client process while pushing the creative as far as we could. Comedy is uncharted territory for the brand and we, as a creative team, wanted to make sure that this wasn't the first and last time. I am really proud of the work, and hope that the ‘Listeners’ live on. I can see Heather now, chasing down an unsuspecting sponge shopper in her senior scooter while Steve, her trusted boom guy, aimlessly records the sound of soup cans.”

Twist Executive Producer Amyliz Pera, based in New York, has collaborated with 3M on numerous commercial campaigns with several of her Directors. “3M and Grey have really done a great job of creating a contemporary look and feel to their work, which reflects the innovation of their brand,” she says. “Since Twist Director Rich Michell was part of that with his table-top and people work, we knew Matt Pittroff would be a perfect fit as a comedy Director -- to carry the torch but add humor. Most people usually don't think of comedy Directors as placing a high priority on visual style, but Matt is rare. He has just the right amount of OCD, and places a lot of emphasis on cultivating the right look and tone. He has thought about every item put in front of his camera. I would shop at his supermarket, if he ever wanted to open one."

Scotch-Brite™| 3M
Spot Titles: “Stay Clean”

Advertising Agency: Grey Group
Partner: Ken Dowling
Executive Creative Director: Jeff Odiorne
VP, Creative Director: Jeff Wine
Associate Creative Director: Anthony Coleman
Producer: Tricia Bowman
Account Director: Mark Amorelli
Account Supervisor: Erin Metcalf
Account Executive: Allison Posluszny
Assistant Account Executive: Chelsea Athorn
Broadcast Business Manager: Cece Critchley
Broadcast Business Manager: Lisa Johnson

Production Company: Twist
Director: Matt Pittroff
Director of Photography: Andy Lilien
Executive Producers: Jim Geib, Amyliz Pera
Associate Producer: Alissa Liebert
Line Producer: Steve Blair

Where shot: Los Angeles

Editorial & Visual Effects Company: Subvoyant
Owner/Editor: Jason Cacioppo
Executive Producer: Adam Dugas

About Twist:
A global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the Twist directorial roster features the diverse talents of Directors Matt Pittroff, Rich Michell, Chris Stocksmith and Marc André Debruyne.



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