Portomídia Puts Baselight At The Heart Of Creative Initiative


- Digital hub in Recife launches post-production training and finishing facility and selects FilmLight technology for unrivalled power and workflow simplicity -

Last Updated: August 25, 2013 5:29 am GMT
(London, United Kingdom--August 25, 2013) Portomídia - a new initiative in Recife, Brazil - is to install a FilmLight Baselight FOUR color grading and management system, along with a FilmLight FLUX storage and data management network. The installation forms the heart of a new digital media facility, which itself is part of a high-technology hub aimed at boosting the regional economy through skills development and by attracting major businesses.

Porto Digital, the overall initiative, aims to attract 400 businesses and create 20,000 skilled and technical jobs by 2020. As part of this, Portomídia is the creative project, based in a historical building in the centre of Recife. Portomídia has three goals: training and skills development; an incubator to develop more start-ups in the creative industries; and as a top-end facility to finish major projects including movies.

To meet these goals, Portomídia needed the equipment that leading professionals expect to find in world-class facilities — that includes the Baselight grading system from FilmLight. As well as featuring an unrivalled toolset, Baselight has the power to deliver seamless workflows, including real-time 4K streaming, to allow colorists and other creative talents to work without constraints.

The Baselight system is paired with a FLUX storage solution. The inbuilt data management functionality allows FLUX to be the hub of all digital finishing operations, exchanging data with editorial, animation and effects workstations as well as supporting the grading suite. It centralises all content and metadata throughout the entire digital post workflow.

“We knew we needed the best equipment if we were going to deliver on Portomídia’s goals, said Mariana Valença, technology coordinator, of Portomídia. “We asked leading experts from around the world and their recommendation was very firmly that Baselight was the number one choice for grading. FLUX is a natural pairing with Baselight, and we are very excited to make FilmLight the heart of our digital media finishing pipeline.”

Francisco Monje, LATAM account manager, FilmLight, added “Our products are chosen by people whose reputation depends on having the best technology and functionality. Portomídia, and the whole Porto Digital project, is a remarkable effort to develop a world-class digital and software industry in Brazil, and we are delighted that FilmLight can be a part of it.”

About FilmLight
FilmLight develops colour grading and colour management systems as well as film scanning and data management solutions, that are transforming film and video post-production and setting new standards for quality, reliability and performance. The company’s products are in use every day by leading studios, labs and post-production facilities around the globe as essential components in their digital intermediate, commercials and video production pipelines. Fuelled by some of the industry’s brightest minds, FilmLight is committed to delivering innovative tools that allow creative professionals to work at the forefront of the digital media revolution. Founded in 2002, FilmLight is headquartered in London, where its research, design and manufacturing operations are centred. Sales and support are conducted through regional service centres located in London, Los Angeles, New York, Hamburg, Beijing, Bangkok, Mumbai, Sydney, Auckland and Singapore, and through qualified partners worldwide. For more information, visit http://www.filmlight.ltd.uk


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