SIENNA Gets “Optimized for Adobe® Anywhere” Status

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Last Updated: August 27, 2013 6:14 pm GMT
(London, United Kingdom--August 27, 2013) SIENNA today announced that the Sienna Media Asset Management System has been officially granted “Optimized for Adobe® Anywhere” status. Sienna is the first commercially available MOS System and MAM to ship full integration with Anywhere..

SIENNA is a complete end to end digital media infrastructure for news and sports, with unprecedented functionality and integration with 3rd party systems. It is used by many of the worldʼs leading broadcasters including the BBC, Televisa, and the Associated Press.

Anywhere is Adobe’s new technology which enables remote operation of desktop tools such as Premiere® Pro CC over low bandwidth and wide area network connections. Allowing the video editor to be located remotely from the media finally delivers the dream of true remote workflows for News and Sports.

“We take pride in being the first to solve difficult challenges in emerging technologies” said Mark Gilbert, CTO: Gallery SIENNA. “The combination of Adobe Anywhere and Sienna finally delivers a truly integrated and seamless remote editing workflow, which is ready for remote News and Sports workflows *today*”

Remote operations pose unique workflow challenges, and a seamlessly integrated Media Asset Management system delivers the foundation media infrastructure needed to fully exploit the opportunity Anywhere brings. After months of close collaboration with Adobe, Sienna has become one of the first MAMs to ship Anywhere integration. Operation is simple and intuitive, and provides an identical user experience when operating in local edit mode and in remote Anywhere mode.

Sienna will be shown at the IBC exhibition in Amsterdam, starting 13th September:
AP/ENPS (IBC booth 7.D30) will demonstrate Adobe Anywhere integrated with Sienna and ENPS, and EMC Isilon (IBC booth 7.H10) will demonstrate a 4K real-time workflow for live events with Sienna and Adobe Premiere


Sienna’s Anywhere integration is available today, from Approved Sienna Systems Integrators all over the world. For more information, visit http://sienna.tv/anywhere

About Sienna
Founded in 1992, Gallery revolutionised News and Sports Broadcasting with the launch of the SIENNA software family in 2007. Since then many of the worldʼs leading News and Sports broadcasters, including the BBC, AP, Sky, Fox, Turner and Televisa have enjoyed a seamlessly integrated media workflow with multi-platform delivery, multi-site media globalisation and tight integration with field journalists. For more information visit: http://sienna.tv

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